Contract Senior Manager, Enterprise Growth Marketing, Media Strategy

Is this role right for you?

In this role you will :

• Develop a deep understanding of our various lines of businesses and target audiences and lead the creation and execution of innovative and integrated POE (Paid / Owned / Earned) digital strategy and oversee execution of some of our most important work.
• Develop strategic KPI-driven amplification and paid media strategies, working with teams to execute, track and report and work with the teams to execute with excellence
• Drive an integrated execution with our key partners within journey management, marketing planning and performance management.
• Ensure alignment between content and media strategy with a focus on creating cohesive digital brand plans
• Develop and implement cross-channel (Instagram, TikTok, Pinterest, YouTube, e-comm and brand sites) digital marketing strategies that map back to program KPIs and business goals
• Lead and participate in the strategic full funnel marketing planning and implementation.
• Understand digital platform technologies and ad formats required to set up and track performance across Meta, Pinterest, TikTok, Google
• Lead budget, forecasting and account profitability with a focus on business growth in partnership with performance management.
• Act as a brand steward and maintain expert understanding of industry and digital marketing best practices
• Lead brainstorming / ideation sessions that result in actionable outcomes
• As a leader who is passionate about building great teams and fostering a best place to work atmosphere, you will coach, develop and mentor junior team members providing feedback and support on an ongoing basis
• Facilitate social and digital training and be the go to resource for the entire marketing organization.

Do you have the skills that will enable you to succeed? We'd love to work with you if you have :

• Strong understanding of paid and owned digital media
• Extensive experience and proficiency in developing paid, owned and earned strategies
• You have experience working with big brands, proven client leadership and can simplify complexity, navigate ambiguity, and plan large budgets that support multiple business units and objectives
• You’re a digital expert and understand the relationship between content and media in creating digital experiences, and the role of paid vs. organic strategies
• Strong social-first copywriting; Proficiency in working across digital platforms and formats (Meta, TikTok, Pinterest, YouTube) with experience developing success measurement frameworks
• Skilled at analyzing data, deriving insights and building recommendations informed by data
• You are a leader. You understand the difference between managing and leading and love to empower people to grow and succeed
• You aren’t afraid to get into the weeds with your team. You take a hands-on approach to leadership and have a desire to get involved in the day-to-day operations of your accounts
• Ability to foster strong relationships with internal teams and external agencies.
• You have experience working in a complex Integrated team environment and understand the opportunities and challenges that can come along with that
• Creative Thinker. You love to brainstorm and help to develop made-for-digital creative that drives performance based on client objectives.

You’ll do this in partnership with our brand team, creative agency rethink and production teams at Lighthouse.

What's in it for you?

• The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers
• A rewarding career path with diverse opportunities for professional development
• Internal training to support your growth and enhance your skills
Il y a 9 jours