Content & Campaign Specialist

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Overview

NDT Global is the leading provider of ultra-high-tech diagnostic inspection solutions, advanced data analysis and integrity assessment services for ensuring the safety and longevity of energy-sector infrastructure assets. The company applies its inspection technologies to detect, diagnose and model threats such as cracks, metal loss and geometry changes across diverse assets to provide predictive, decision-ready insights that help asset owners optimize health, reduce risk, and drive operational efficiencies while minimizing carbon footprint. The Content and Campaign Specialist is responsible for leading the development and execution of content strategies and marketing campaigns that enhance NDT Global’s brand visibility and market positioning. This role oversees the creation, distribution, and management of high-quality, engaging content across multiple channels, supporting external promotional initiatives and internal stakeholder needs. The role collaborates with Communications, People & Culture, Product Management, and Sales to ensure messaging is aligned with the corporate identity and brand strategy. A key focus is transforming technical information and thought leadership into compelling visual and written assets that inform, engage, and convert; and maximizing audience reach to support business growth by influencing the sales funnel.

Responsibilities

• Create a wide range of compelling content assets for platforms including websites, social media, PowerPoint presentations, videos, and sales enablement materials.
• Develop and execute integrated campaign strategies in coordination with Sales, Product Management, and other internal stakeholders to drive awareness, engagement, and conversion.
• Translate complex technical information and thought leadership into engaging, visually compelling content that resonates with target audiences.
• Oversee the entire content creation lifecycle from ideation to production and publication, ensuring consistent quality and messaging.
• Produce and edit high-quality video content and graphics optimized for engagement and search visibility.
• Prepare and present campaign reports with actionable insights and recommendations to inform strategic decisions and monitor campaign effectiveness.
• Uphold and enforce brand integrity across all campaigns and content in line with corporate identity, design standards, and communication style.
• Other duties as assigned

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