Marketing Coordinator

About the Role :

Fitzrovia is seeking a Marketing Coordinator to assist with property and corporate level marketing. On the property-level, marketing efforts are required from pre-construction to on-going stabilization marketing.

Fitzrovia has established a reputation for being innovative and creative from a marketing perspective. The future Marketing Coordinator will be open to new ideas and have a desire to push industry boundaries and challenge the status quo.

It is critical that the future Marketing Coordinator be passionate, a self-starter’, and relentlessly resourceful - no problem is unsolvable.

The Marketing Coordinator will have the opportunity to collaborate with our development team, construction team, operations team, investments team, and accounting team.

As a result, the Marketing Coordinator will have an opportunity to be exposed to every level of the rental development process.

At Fitzrovia, we pride ourselves on being an entrepreneurial and innovative organization, which makes this role well suited for a candidate looking to roll up their sleeves, wear multiple hats and contribute to all aspects of real estate investment and development.

Key Responsibilities

• Assist the multi-family marketing program across the portfolio
• Adhere to Fitzrovia brand guidelines and ensure company and property branding standards are consistent across platforms
• Photograph onsite resident events and incorporate client-facing images into social media campaigns
• Support digital A / B testing with respect to monitoring and reporting
• Create copy for customer facing channels including property websites, resident handbook, blog posts, and social posts
• Help develop strategic plans and campaigns to differentiate planned projects to increase market share, drive property traffic, and maximize revenue
• Assist with detailed monthly lease-up reports for investors and draw data-driven conclusions and recommendations
• Assist with managing third-party marketing vendors and deliverables including photographers, rendering firms, creative agencies, digital advertising firms, etc.
• Responsible for keeping all deliverables on time, on budget, and providing weekly updates
• Maintain marketing assets by filing documents, images, and reports in an exceptionally organized fashion
• Assist with managing the production for print, signage, renderings, digital collateral, etc.
• Manage creative and messaging and ensure public facing marketing materials speak to our target demographic with messaging that is in-line with the property’s current project stage
• Monitor industry trends and recommend new technologies, products, workflows, or services based on qualified research as necessary
• Manage and audit our online curb appeal daily, this includes online reputation management, Internet Listing Services (ILS), property websites, and social media accounts
• Manage all social media accounts and create detailed content calendars
• Coordinate email marketing campaigns including tracing and reporting performance
• Evaluate our positioning, messaging, and marketing materials consistently through a critical lens and make recommendations for improvements based on data and competitor analysis
• Work with site staff on the rollout of marketing programs, incentives, invoicing, digital collateral, uniform program, and ensuring our marketing standards are maintained
• Assist with establishing brand partnership programs

Qualifications and Experiences :

• University or college degree in marketing, design, architecture, or a related field
• 1 - 2 years experience in a marketing related role
• Experience in multi-family marketing and / or photography is considered an asset
• Extremely analytical and driven to stay up to date on rental market data and trends
• Excellent communicator both in written and oral forms, with the ability to articulate goals and requirements
• Strong presentation skills
• Self-motivated, curious, responsive, and result driven
• Experienced in MS Office and Adobe Creative Suite (Photoshop, Illustrator, and InDesign) applications
• Professional photography skills are considered an asset
• Flexibility the ability to be flexible which includes occasionally working additional hours to meet company goals and deadlines

Why Fitzrovia :

Fitzrovia is a vertically integrated development and asset manager focused on Class-A and vintage-style apartment buildings across the Greater Toronto Area (GTA) and Montreal.

Fitzrovia provides best-in-class development, construction, property and asset management with a focus on design, active lifestyle management and exceptional customer service.

Fitzrovia partners with public institutions, pension funds and high net worth investors who have a bias towards long-term cash flow generating assets.

The company is the largest developer of purpose-built rental apartments in Canada with over $9 billion of assets under management.

We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia’s commitment to hospitality is at the core of our DNA.

To learn more about Fitzrovia, our people and our properties, visit www.fitzrovia.ca.

Fitzrovia is an equal opportunity employer and is committed to creating an inclusive environment for all our employees. If you require reasonable accommodation during the recruitment process, please reach us at [email protected].