Senior Marketing Specialist

About the Role

Our client is an established Canadian company in the building products industry. They are looking for a creative, self-motivated marketing professional to be their primary in-house marketing resource, running day-to-day marketing across a portfolio of brands in both B2B and B2C markets. This is a hands-on role with a lot of ownership, working alongside internal teams and external marketing partners.

Key Responsibilities

• Own marketing projects and campaigns from concept through production and delivery, managing calendars, timelines and competing priorities
• Manage company websites, including content, product information, landing pages, blogs and updates
• Keep product listings on retail partners’ websites accurate and on brand
• Create and plan social media content, particularly for LinkedIn
• Design and produce digital and print materials: sell sheets, catalogues, brochures, email campaigns, packaging and labels, point-of-purchase displays, sales and dealer materials, and trade show graphics
• Adapt messaging for contractors, distributors, retailers and end consumers
• Coordinate with designers, printers and other external suppliers
• Use AI tools day to day for content, creative, research and workflow efficiency, with strong editing and quality control
• Support product launches, promotions and dealer engagement

Qualifications

• Approximately 5 to 7 years of hands-on, broad marketing experience
• Strong graphic design skills and proficiency in Adobe Creative Suite, Canva or similar
• Experience managing website content and content management systems (e-commerce experience is an asset)
• Strong copywriting, editing and proofreading
• Proven ability to manage multiple projects independently with minimal direction
• Practical experience using AI tools in marketing
• Excellent communication skills
• Preferred: B2B and B2C experience, and experience in building materials, manufacturing, distribution or a related industry

What We’re Looking For

Someone who takes ownership, shows initiative and works independently. They are creative and hands-on, highly organized, commercially minded, and comfortable in a small-business environment where priorities shift.

The Opportunity

• In the office 3 to 4 days a week (4 days during onboarding)
• $75,000 to $85,000, plus benefits, three weeks of vacation and bonus opportunities