Senior Account Manager (Public Relations)

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.

Company Description

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.
With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé, Labatt, and SickKids. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and Cannes.
Citizen has been named PR Agency of the Year by Strategy Magazine three years running, winning gold in 2023, the same year it was named PRovoke Media's Consumer PR Agency of the Year, Best Mid-Size Agency to Work For, PRWeek’s Best Places to Work, and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze).
If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, keep reading.
Transparency matters to us. For this role, you can expect a salary between $77,000-95,000 annually, depending on experience. This is for a new vacancy.

About The Role

First and foremost, a Senior Account Manager is responsible for effectively managing client teams and programs. We're looking for you to display an in-depth understanding of consumer and brand communications, media relations and engaging digital Canadians. The right Senior Account Manager will be creative, strategic, organized, inquisitive and bold in their thinking. They’ll be open to exploring new ideas and venturing into new territory but balancing it all with a sensible approach to generating earned media. They’ll be able to work in a fast-paced environment and will know what creates a great story, what resonates with the media and how to craft these ideas into campaigns that deliver results for our clients. In this role, you will:

• Participate in the development of campaign insights and strategy with senior team members
• Lead PR and creative teams in the development and presentation of strategic and tactical recommendations
• Serve as the lead day-to-day client contact across multiple accounts
• Provide strong guidance and advice to clients with support from more senior members of the team
• Manage entire client campaigns including delegation of assignments and managing peers and vendors
• Effectively develop and edit written materials with strong attention-to-detail
• Support client crisis events by helping lead specific tasks as directed with limited oversight from senior team members
• Ability to work with inter-agency partners / other internal digital & creative departments to develop an integrated marketing & PR recommendation for clients
• Able to work in a fast-paced environment and manage multiple accounts and clients at a time
• Confidently present proposals and offer strategic recommendations and responses to clients in the moment
• Support new business pitch development by overseeing the development of PR tactics
• Build and manage comprehensive budgets
• Is a trusted resource for junior team members who need advice or guidance on campaign specific matters

QUALIFICATIONS

• 5+ years communications experience in an agency or corporation. Agency experience working with larger, complex organizations preferred
• Strong presentation skills
• Strategic thinker – Creative and analytical in gathering information about clients’ industries and business. Can effectively apply what’s 'known' toward measurable and effective communications strategies that generate desired results, and grow client relationships
• Strong writer – Capable of delivering effective and creative written products for clients, including media materials, speaking notes and executive blog posts
• Advisor - Demonstrates an excellent understanding of the clients’ businesses runs effective client meetings and shows a high level of integrity in providing advice and counsel to support teams
• True teammate – Who understands the importance of advanced planning, well designed processes and measurement as tools to help optimize the long term success of group and team activities
• Media relations - Strong understanding of storytelling. Proven media relationships and results
• Professional and ethical - While upholding our values of quality, integrity, respect and an entrepreneurial spirit
• Strong leadership skills

What’s in it for you

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in a great city neighborhood, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.
We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on August 27th 2026
We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
By joining Citizen Relations you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
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