Content Director - Edmonton

Build and run a complete, high-output marketing system for the firm : strategy, production, editing (including AI workflows), posting, performance tracking, and brand consistency so our lawyers can focus on law while you build the brand.

What Success Looks Like (First 90 Days)

A repeatable content operating system is live : content pillars, scripts, filming cadence, editing templates, scheduling workflow, approval process.

Posting consistency achieved : daily short-form output (with batching to protect production flow).

Measurable traction : increased reach, engagement, local follower growth, and a clear path from content → consultations.

Key Responsibilities

Own firm brand voice, messaging, and content pillars (Family, Wills & Estates, Real Estate, Employment, Personal Injury, plus general legal education and “behind the firm” trust content).

Create weekly and monthly content calendars with clear themes, campaigns, and call-to-actions.

Build conversion pathways : link-in-bio structure, lead magnets, intake prompts, DM scripts, landing pages (with our team’s support).

Video Production (Hands-On)

Plan, shoot, and direct short-form content (Reels / TikTok / Shorts).

Run filming days with lawyers : prep hooks, prompts, b-roll, and “camera confidence” coaching.

Capture in-office culture, community involvement, client-safe stories, and educational content.

Editing & AI Workflows

Edit daily short-form videos : subtitles, pacing, hooks, jump-cuts, overlays, sound, and platform-native style.

Use AI tools (e.g., Nano Banana and Higgsfield) to accelerate editing, variations, and repurposing.

Create reusable templates for speed and consistency.

Publishing & Community

Own posting : captions, hashtags / SEO, thumbnails, scheduling, stories, and cross-posting.

Monitor comments / DMs with professionalism; upscale sensitive legal inquiries to intake.

Collaborate with intake to track lead sources and improve conversion.

Analytics & Optimization

Weekly reporting : output volume, watch time, saves / shares, follower growth, website clicks, consult inquiries.

Run rapid testing : hooks, formats, lengths, content angles, and offers.

Build “what’s working” playbooks and double down.

Required Experience

Proven experience running short-form video for a brand (agency or in-house). Portfolio required (links to posted work).

Strong editing skills (CapCut / Premiere / Final Cut / DaVinci or equivalent).

Strong copywriting for hooks, captions, and CTAs.

Systems mindset : you can create processes and execute them daily.

Working Style We Need

High ownership : you don’t wait to be told; you build.

Fast execution : daily output, rapid iterations.

Discretion and professionalism (you’ll be around confidential environments).

Comfortable giving direction to busy lawyers (respectfully, clearly, efficiently).

Tools / Setup

We’ll provide the equipment and software needed. You’ll help us choose an efficient stack for filming, editing, scheduling, and analytics.

Join us at Bhardwaj+Co to shape impactful legal communications that resonate with clients and elevate our firm’s presence. We value innovation, precision, and dedication : qualities that drive our success every day.

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