Product Marketing Executive

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits.

Through technology, insight and experience, we deliver success for our clients future. We enable our clients to give their customers a better experience while empowering their people to be their best.

We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where we win together, we learn, we give back, we believe in each other and we find the fun.

About the role

BigHand is looking for an ambitious Product Marketing Executive to help drive the next phase of growth for our Workflow Management and Financial Operations verticals.

Reporting into the Head of Product Marketing, the Product Marketing Executive will be responsible for developing and executing go-to-market strategies, crafting compelling product messaging, and positioning our offerings to resonate with legal professionals.

This role will work closely with the Product MD and Product Manager within our Workflow Management business to ensure marketing is contributing and delivering value at every stage of the product development process for this product.

This role also presents an exciting opportunity to establish product marketing activities for our financial operations products, which sit within our Financial Productivity business.

Due to the highly cross-functional nature of product marketing, this role will also work regularly with teams across the wider business including product, marketing, sales, solutions and customer success.

What you’ll do

• Create the go-to-market positioning for your products
• Bring current and new solutions & features to market and contribute to the ongoing product strategy
• Work closely with the product MD and product manager to create and evolve value propositions
• Build competitor and market analysis with continuous monitoring & updating
• Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products
• Develop compelling audience messaging and content for each product / audience
• Work with the revenue operations teams to create and enhance sales enablement materials
• Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally
• Plan and manage product operational and end-of-life communications
• Be an expert on TAM & SAM for your products / verticals and how this should influence our wider marketing strategy
• Keeping customer facing roadmaps up-to-date
• Work with the wider marketing team to support lead generation activities for your products

What we’re looking for

• At least 3 years previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role
• Experience of developing and implementing successful go to market strategies and launches for new products
• Excellent written and verbal communication skills, with experience of message development
• Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level
• An understanding of the importance of digital marketing activities as part of the marketing mix
• Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results
• Excellent attention to detail and a strong customer focus
• At least 3 years previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role

What we offer

• 15 days holiday per year (exc. public holidays) + 2 personal days to take for anything you like!
• 3 additional BigHand days off between Christmas & New Year
• Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave options
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including retirement plan, life assurance, and flexible spending
• Fully remote working
• Growing business with a global presence and a true focus on work-life balance

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability.

Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.