As the Director of Marketing and Communications, you will develop, lead and implement initiatives that position and promote Southpointe Academy as a leading independent school of choice for teachers and families.
You bring a strong vision, a successful track record in brand marketing and an effective, collaborative leadership style to elevate the profile of Southpointe.
About Southpointe Academy
Celebrating its 25th anniversary, Southpointe Academy is a vibrant, innovative private K-12 school in Tsawwassen, BC. It is an International Baccalaureate (IB) Continuum World School that offers its students and families a caring, community-centred environment.
Driven by its core values of kindness, integrity, perseverance, respect and responsibility, Southpointe aims to develop young people of character who will make a positive difference in the world.
With a growing student population and new state-of-the-art building project, it’s an exciting time to join the leadership team and usher in a new season for the school.
About the role
This is a full-time leadership position that requires working 5 days a week at Southpointe Academy’s campus in Tsawwassen, BC.
Key responsibilities include :
- Developing, leading and implementing new ideas to elevate the school’s profile and brand.
- Expanding Southpointe’s brand awareness through various print and digital media channels, both paid and organic.
- Advising on and implementing marketing and communications campaigns in collaboration with and support of Admissions, Advancement, Alumni Relations, Human Resources and Education programs and initiatives.
- Leading a website refresh to improve user journeys.
- Identifying and implementing new opportunities to support internal brand advocacy and generate referrals from the school’s current parent community.
- Creating and overseeing the development of all digital communications (e.g. social media, digital signage, email newsletters, etc.).
- Creating content that supports new teacher recruitment both locally and internationally.
- Leading, coaching and mentoring one direct report.
- Engaging, vetting and overseeing external contractors and consultants for various projects.
- Acting as the internal brand steward and advisor to ensure that all public-facing initiatives and content are highly professional and align with the brand.
- Curating stories that embody the school’s values and inspire Southpointe’s core audiences.
- Overseeing the creation of key printed materials (e.g. yearbook, posters, annual reports, etc.), ensuring the content and images positively reflect the school and its values.
The annual salary range is $115,000 - $125,000 plus a generous vacation and benefits package, which includes 5 weeks' vacation, a subsidized hot lunch program, professional development opportunities across North America, and an RRSP matching program.
About you
- 7+ years of related marketing and communications experience.
- Bachelor's or master's degree in marketing, communications, or related discipline.
- Professional or personal experience in education or working with children, especially with independent schools, is an asset.
- Proven track record of successful brand marketing and communications initiatives.
- Strong leadership, influence and collaboration skills, built from experience working in a fast-paced cross-functional environment.
- A visionary, innovative thinker who can confidently pitch and proactively implement new ideas.
- An eye for design and deep understanding of appealing brands from messaging, marketing and aesthetic perspectives.
- Proven ability to thrive working in a fast-paced environment with multiple stakeholders.
- Proactive, able to take initiative and self-manages at a high level.
- Strong verbal and written communication skills.
- A positive, growth mindset.
- Demonstrated understanding of diversity and the importance of an inclusive community.
- Professionalism and discretion in handling sensitive / confidential matters and in representing an employer publicly and privately in all domains.
About Smart, Savvy + Associates
Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite.
Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.
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