Intermediate Delivery Marketing Campaign analyst responsible for planning and executing targeted (direct) marketing campaigns - 35826

Location Address : Yonge Street 5th Floor (Y-5) hybrid (once a week onsite)

Contract Duration : 1 year with Possibility of extension & conversion to FTE

Schedule Hours : 8 : 30 am-5 pm Monday-Friday (No overtime)

Responsibilities :

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs on the Loyalty and Partnership Marketing team supporting partner contractual commitments.

As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Dimensions

Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs.

Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
• Champions proper usage of theBanks brand in Canada, in full compliance with global brand guidelines and bank’s visual identity continuum
• Champions a high-performance environment and demonstrates a commitment to bank’s values : accountability, passion, integrity, and respect.

Delivers results in accordance with bank's behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives

• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his / her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML / ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML / ATF Global Handbook and the Guidelines for Business Conduct.

Must Have Skills :

• 2+ years of experience working with Agile methodology.
• 3-4 years of experience in driving performance growth across multiple business lines and KPIs
• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, and / or owned digital channels.
• 3-4 Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

Nice-To-Have Skills :

N / A

Education / Experience :

Marketing accreditation or four-year degree Marketing, Business, or related field preferred

Best vs. Average Candidate

The best candidate is someone with all the must-have skills and experience executing action plans and digital marketing campaigns.