Tourism Marketing Coordinator

Position Summary

Situated on the picturesque Grand River, the City of Brantford is a rapidly growing community of over 100,000 residents, located in the heart of Southern Ontario with direct access to Hwy.

403 and is in close proximity to the GTHA, Waterloo and Niagara regions. As a single-tier municipality, Brantford is responsible for the full spectrum of municipal service areas.

We invite you to join our #TeamBrantford corporate culture with many progressive initiatives, including our Work from Home arrangement.

The City is committed to the professional development of our staff and invite you to come, grow with us!

Reporting to the Manager of Tourism, Culture & Sport, the Tourism Marketing Coordinator will support the implementation of the Discover Brantford Marketing Plan and is responsible for the creation of several key information vehicles and strategic marketing programs.

• The Tourism Marketing Coordinator will monitor and make recommendations on the annual Division advertising budget; respond to advertising sales calls;
• secure local and external positive media exposure; implement a comprehensive Travel Writer / Media program including working with the Travel Media Association of Canada;
• and develop timely media releases. Other duties include liaising with local tourism businesses and developing collaborative marketing campaigns;
• coordinating ongoing maintenance and content management for the Discover Brantford website; creating regular blog posts;

creating and distributing e-newsletters and social media marketing programs.

Qualifications

• Three (3) year community college program in Public Relations, Marketing, Communications, Journalism or a related discipline.
• Minimum of two (2) years' experience in the tourism industry is required.
• Superior written, oral and visual communication skills including experience in copy writing, editing documents, writing for the web, public speaking, and effectively managing the media.
• Current knowledge and experience in the development of communication tools including web-based applications and social media marketing.
• Excellent knowledge of computer programs, especially Microsoft Office Suite, is required.
• Working knowledge of Adobe Creative Suite would be considered an asset.
• Demonstrated experience in the implementation of Communications Plans, Project Management, and Sales & Marketing would be an asset.
• Exceptional customer service and ability to work successfully in teams is a requirement
• A valid "G" Ontario driver's licence in good standing throughout the course of employment

ADDITIONAL INFORMATION :

• Occasional overtime work required
• Ability to adhere to strict deadlines
• Light physical demand
• Valid Driver's License and use of a personal vehicle is required

As a condition of employment, proof of current and valid certificate(s) and / or educational qualifications will be required.

What We Offer

The City of Brantford is an equal opportunity employer that values equity, diversity and inclusion. At the City of Brantford, people are our priority.

TeamBrantford employees are our most valuable resource and we believe it's important to offer a competitive total rewards package.

Paid training and professional development, the flexibility to work from home in some positions and wellness and work life balance are just some of the great things the City of Brantford has to offer.

When you work with us, you'll know you're doing important work that matters and helps build a better Brantford. Come grow with us.

Learn more about working for the City of Brantford