Senior Digital Marketing Specialist (SEO, AEO & Paid Search)

Who we are

About SolidCAD

SolidCAD a Symetri Company is a leading digital solutions provider helping organizations design build and operate more efficiently across the AECO Infrastructure Manufacturing and Water sectors. As part of Symetri a global technology and consulting group SolidCAD combines deep industry expertise with advanced digital platforms to support clients throughout the full project and asset lifecycle.

SolidCAD operates within a global Symetri ecosystem while maintaining a dedicated Canadian go-to-market focus delivering localized expertise backed by global capabilities.

Position Summary

Role Summary

The Senior Digital Marketing Specialist (SEO AEO & Paid Search) is a senior individual contributor role within the SolidCAD Marketing Team which oversees Canadian marketing strategy and execution as part of Symetris global organization.

This position plays a critical role in supporting demand generation and pipeline growth through search-led and paid digital initiatives. The role collaborates closely with Demand Generation Content Marketing Field Marketing and Sales and Business Development (BD) stakeholders to ensure strong alignment between digital acquisition strategies campaign execution and revenue objectives at both the Canadian and global levels.

This role builds on a strong technical and content SEO foundation while expanding into AEO (Answer Engine Optimization) and paid digital campaign execution with a clear focus on driving qualified traffic improving conversion performance and supporting marketing-sourced and marketing-influenced pipeline across multiple business units.

In this role you will...

Reports to : Director of Marketing and Communications

Department : SolidCAD Marketing (Canada part of Symetri global organization)

Role Type : Senior Specialist / Individual Contributor

Work Model : Hybrid or remote-first with occasional in-office collaboration

Core Responsibilities

1. SEO Strategy & Execution

Own SEO strategy across multiple SolidCAD web properties microsites and business units

Conduct regular technical SEO audits (crawlability indexation Core Web Vitals schema site health)

Optimize on-page elements including metadata internal linking content structure and structured data

Maintain SEO governance across site updates migrations redirects and content changes

Lead keyword research clustering and mapping aligned to campaigns products and verticals

Support EN / FR keyword localization and regional search optimization

2. AEO GEO & AI Search Readiness

Optimize content for answer-based AI-driven and generative search experiences including :

oFeatured snippets

oGoogle AI Overviews / SGE

oLLM-powered tools (ChatGPT Gemini Copilot Perplexity)

Develop and maintain FAQ Q&A and schema-driven content to improve answer visibility and inclusion in generative responses

Structure content to support machine readability entity clarity and factual consistency enabling accurate interpretation by search engines and generative AI models

Partner with Content Marketing to create authoritative citation-worthy content aligned to priority industries solutions and use cases

Ensure consistency in terminology definitions and positioning across web properties to strengthen topical authority and generative trust signals

Monitor and adapt to evolving search algorithms answer engine behavior and generative AI discovery trends

3. Paid Search & Digital Campaign Execution

Execute and optimize paid digital campaigns including :

oGoogle Ads (primary focus)

oLinkedIn Ads (supporting ABM events and content)

oRetargeting and remarketing programs

Support and optimize demand generation initiatives such as :

oWebinars

oEvents

oGated content and campaign launches

Align paid keyword strategy with SEO insights and organic performance data

Monitor budgets pacing performance and lead quality

4. Demand Generation & Conversion Optimization

Support marketing pipeline goals by driving qualified traffic and improving conversion rates

Optimize landing pages CTAs and forms in collaboration with 3rd party Web and in-house Content Marketing teams

Conduct A / B testing and ongoing performance optimization for key acquisition paths

Ensure alignment between traffic intent target personas and sales feedback

5. Analytics Reporting & Attribution

Track and report performance across organic and paid channels using :

oGoogle Analytics 4 (GA4)

oGoogle Ads and LinkedIn Campaign Manager

oGoogle Search Console (GSC)

oHubSpot

oSEMRush

Monitor KPIs including :

oOrganic and paid traffic growth

oMQL contribution

oConversion rates

oCost per lead (CPL)

Maintain UTM governance and support attribution improvements

Deliver clear actionable monthly insights to Marketing leadership

6. Cross-Functional Collaboration & Enablement

Partner closely with :

oDemand Generation (campaign execution and optimization)

oContent Marketing (SEO / AEO guidance and editorial alignment)

oField Marketing (digital touch points for event and regional campaign support)

oSales and Business Development (lead quality intent alignment feedback loops)

Leverage sales insights to refine keyword strategy messaging and search intent

Act as a subject-matter expert for search and digital acquisition best practices

About you...

Tech Stack & Platform Experience

Marketing Automation CRM & Revenue Platforms

HubSpot (required)

Salesforce (working knowledge required)

ZoomInfo Marketing (preferred)

SEO AEO & Search Intelligence

SEMrush (required). Experience with Ahrefs Screaming Frog Google Search Console is an asset

Working knowledge of schema markup structured data and answer optimization

Web & CMS Platforms

WordPress (required)

Familiarity with Core Web Vitals page speed optimization HTML / CSS JavaScript fundamentals

Paid Media Analytics & Revenue Intelligence

Google Ads and LinkedIn Campaign Manager

Google Analytics 4 (GA4)

(preferred) for leveraging sales insights into search and messaging strategy

Project & Workflow Management

Key Success Metrics (KPIs)

Organic traffic growth and keyword visibility (QoQ YoY)

Featured snippet and AI answer visibility

MQLs influenced by organic and paid channels

Conversion rate and CPL improvements

SEO health scores and Core Web Vitals compliance

Qualifications & Experience

3-5 years of hands-on experience in SEO and digital marketing

Strong technical SEO and content optimization and implementation background

Practical experience executing paid search and digital campaigns

Experience working within integrated B2B marketing and revenue stacks

B2B SaaS or professional services experience strongly preferred

Certifications

Required or Strongly Expected

Google Analytics 4 (GA4) Certification

Google Search Console training or equivalent hands-on experience

Google Ads Search Certification

Google Tag Manager (GTM) Certification or demonstrated experience

Strongly Preferred

Google Ads Measurement Certification

HubSpot Marketing SEO or Reporting Certifications

SEMrush SEO Toolkit Certification

LinkedIn Marketing Labs Certification

Nice to Have

Technical SEO or schema markup training

CRO / UX optimization courses

Salesforce Trailhead modules related to marketing and attribution

For the Senior Digital Marketing Specialist

in Canada

be Bilingual its a plus not necessary

Expectation up to 72-77k

Why choose SolidCAD

We are an Autodesk Authorized Training Center employing the largest team of industry technology experts in 2015 SolidCAD and Cansel another major Autodesk reseller in Canada joined forces. Together we provide the highest level of service expert support and customized offerings to ensure customer satisfaction.

For over 50 years Cansels national team of professionals combine software hardware and services to provide tailored solutions to improve your workflow from field to finish.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race ethnicity religion gender gender identity or expression sexual orientation disability or age.

Required Experience :

Senior IC

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Conversion Optimization,HTML5,SEM,Google Search Console,SEO,Omniture,Wordpress

Employment Type : Full-Time

Experience : years

Vacancy : 1