CRM Strategy Specialist

COMPANY DESCRIPTION

JOB DESCRIPTION

At Ubisoft, we are dedicated to creating immersive and engaging gaming experiences that captivate players around the world.

Our CRM Marketing team plays a vital role in building meaningful relationships with our community, enhancing player engagement, and driving retention through strategic, personalized communication strategies.

We are seeking a passionate and analytical CRM Specialist to join our CRM Marketing team. In this role, you will focus on understanding and optimizing the player journey across our gaming titles.

You will develop and implement strategies that enhance player experiences, drive engagement, and foster long-term loyalty.

To a lesser extent, this individual will also support the development and execution of CRM strategies dedicated to supporting retail marketing, including membership program initiatives.

If you have a deep understanding of player behavior and a knack for creating impactful marketing initiatives, we want to hear from you!

What you'll do

• Player Journey Mapping : Analyze player data to create detailed maps of player journeys, identifying key touchpoints, pain points, and opportunities for engagement.
• Segmentation and Targeting : Drive the development of robust player segmentation strategies based on behavior, preferences, and lifecycle stages, ensuring targeted and personalized marketing efforts.
• Campaign Development : Design and execute targeted CRM campaigns (email, Ubisoft Connect, etc) that guide players through their journey, enhancing their experience and encouraging engagement.
• A / B Testing and Optimization : Implement A / B tests to evaluate the effectiveness of campaigns and initiatives, using insights to optimize future strategies.
• Collaboration : Work closely with game development, product, and design teams to ensure alignment on player experiences and marketing initiatives.
• Performance Analysis : Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights and recommendations to improve player engagement.
• Player Feedback Integration : Gather and analyze player feedback to continuously improve the player journey and inform marketing strategies.

QUALIFICATIONS

What you'll bring to the team :

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in CRM marketing, digital marketing, or a similar role, preferably within the gaming industry.
• Strong analytical skills with experience in data analysis
• Familiarity with consumer behavior analysis and journey mapping.
• Excellent communication and project management skills.
• Passion for gaming and a deep understanding of player motivations and experiences.
• Creative mindset with the ability to develop innovative marketing solutions.

If you're ready to take your career to the next level and make a significant impact in the gaming industry, we'd love to hear from you! Please submit your resume and a cover letter outlining your experience and passion for player engagement.

ADDITIONAL INFORMATION

Ubisoft's 19,000 team members, working across more than 30 countries around the world, are bound by a common mission : enrich players' lives with original and memorable gaming experiences.

Their commitment and talent have brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.

When you join Ubi MTL, you discover a workplace that sparks inspiration and connection. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being.

If you are excited about solving game-changing challenges, harnessing cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join us on our journey and help us create the unknown.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We're committed to fostering a work environment that is inclusive and respectful of all differences.