Enterprise Software – Chief Marketing Officer (CMO)

Supply chains power the world, a fact that has been underscored by the challenges of the pandemic and the changes it has brought.

Virtually every supply chain around the globe is changing, driven by ecommerce, geopolitical forces, rising labour costs, and shifting consumer demands.

Our client is a global provider of SaaS supply chain solutions that equip the borderless enterprise for growth. The company delivers dynamic and powerful solutions for warehouse management, distribution and transportation management, supply management at point of use, retail order management, as well as financial management and analytics solutions.

From demand planning to demand fulfillment, the company helps business leaders operate sustainable and scalable logistics so they may focus on the future of their products, services and people.

Customers around the world trust their supply chains to the company in the healthcare, service parts, third-party logistics, retail and general wholesale high-volume distribution industries.

With attractive industry tailwinds, our client’s organic growth is accelerating and may be augmented by some M&A. This will present exciting challenges for the entire organization.

The marketing elements of that growth will be the responsibility of the Chief Marketing Officer.

The company currently employs approximately 700 people and promotes an environment of respect and work-life balance that results in well above average engagement scores, loyalty, and lower turnover.

This is an outstanding opportunity that features :

• Strong industry and company growth;
• Long history of stability;
• Superb team and culture;
• An opportunity to make a real difference.

Scope of Position

Our client is currently seeking a Chief Marketing Officer. Reporting to the CEO, the Chief Marketing Officer will underpin the goals of the marketing department to the organizational revenue goals.

The individual will be responsible for planning and executing high-impact, strategic marketing programs to promote the firm’s unmatched software solutions.

The position will also manage the execution of digital marketing campaigns and lead / demand generation strategy, to support new demand and pipeline conversion.

Finally, the CMO leads the product marketing team and assumes responsibility for the strategic direction of the company’s product portfolio and their market success.

The CMO works closely with other members of the executive team to deliver product solutions that will be highly successful in the marketplace.

Functional Tasks

• Evaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.
• Provide ongoing direction, performance management and developmental support of the marketing team in all functional areas.
• Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization.
• Partner with Sales to drive effective lead generation programs through vertical and role-specific sales enablement campaigns.
• Implement and execute a robust demand generation and lead nurturing engine, resulting in qualified leads and opportunities that translate to top-line revenue growth.
• Own and maintain the annual marketing plan and budget.
• Remain abreast of competitive offerings, best practices, pricing and distribution strategies.
• Lead the product vision and strategy development process.
• Perform market research to identify new opportunities for existing and new products.
• Foster close relationships with all key market constituents to validate product strategy.
• Oversee competitive analysis against key criteria.
• Maintain close oversight of market analyses to develop market requirements in response to customer needs.
• Understand the business case for proposed products and initiatives.
• Collaborate with the VP R&D and Engineering teams to ensure consistent execution of product plans.
• Provide ongoing direction and support of the product marketing team.
• Ensure that the company is represented at relevant external activities.
• Proactive member of the senior management team involved with M&A analysis and activities.

Key Performance Deliverables

Specific measures of performance will be discussed and agreed upon with the successful candidate.

Competency Profile

The following competencies define the role of CMO at our client :

• Results Orientation - Focuses strongly on achieving agreed-upon outcomes.
• Strategic Approach - Develops a strategic plan to realize the vision.
• People Management - Establishes and communicates clear priorities and sense of direction.
• Planning & Objective Setting - Systematic in approach to work.
• Communication - Expresses ideas in a clear, fluent and concise manner.
• Customer / Client Orientation - Strives to provide personalized and efficient service.
• Initiative - Proactive and seizes opportunities.

Preferred Experience / Education

• Proven experience developing lead / demand generation programs for a B2B software or software-related company.
• Several examples of leading and executing Go-to-Market programs.
• At least 5 years’ experience managing strategic marketing activities in a software environment.
• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
• Understanding of progressive intent marketing and funnel strategies.
• Knowledgeable with cloud-based software solutions.
• Strong leadership and interpersonal skills.
• Excellent written and verbal communication skills.
• Events marketing experience.
• Able to work on multiple projects simultaneously.
• A self-starter with a strong sense of urgency and ownership over projects.

Compensation

Highly competitive compensation package structured to the needs of the successful candidate.

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