Senior Marketing Manager, Brand & Campaign Management

Company Information

One of Canada's oldest and most respected debt solution providers. We help people and businesses get out of debt and start rebuilding their lives and businesses again.

Established in 1979, Farber has over 200 employees in over 70 offices across Eastern and Western Canada, having helped over 100,000 Canadians get out of debt and solve their tax disputes.

And now we're embarking on our next stage of significant growth. To do that, we need experienced, energized, and agile team members to play critical roles in helping us reach our ambitious goals so we can better serve Canadians in need.

Position Summary

This position is accountable for growing brand awareness, increasing brand consideration, and expanding our share of voice in the market.

The ideal candidate will be a passionate brand advocate with experience in building integrated marketing campaigns, supported by breakthrough creative strategies integrated across a multitude of media channels, with a proven track record of creating demand for products / services to highly targeted audiences.

Responsibilities

Brand Strategy and Management :

• Lead the evolution of brand strategy to increase awareness, consideration, and demand, enhancing market share and differentiation.
• Ensure brand consistency across all materials and touchpoints.

Creative Strategy Development :

• Develop and lead creative and communication strategies across all marketing / media channels in collaboration with the marketing team and agency partners.
• Apply innovative, data-driven approaches to connect with our target audience and drive engagement.

Media & Campaign Management :

• Drive integrated campaign strategies supported by multi-media channels to deliver key marketing priorities and objectives.
• Develop and execute media strategies and plans that optimize performance and maximize ROI.
• Assess and implement media performance optimization tactics to ensure effective media spending.
• Conceptualize, test, evaluate, and present new programs, campaigns, messages, and assets to drive engagement and brand health.

Client and Market Research :

• Develop and maintain a research plan for brand awareness, advertising performance, and client insights.
• Conduct analytics reporting to extract key insights for future campaigns and strategies.

Leadership and Team Management :

• Lead, mentor, and develop team members.
• Foster a collaborative and innovative environment while managing budgets and allocate resources for maximum ROI.

Stakeholder Engagement :

• Align brand and media strategies with business goals through collaboration with senior leadership.
• Ensure effective communication with internal stakeholders for brand alignment.

Analytics and Reporting :

• Track and measure the effectiveness of initiatives and provide regular performance and ROI reports to senior management.
• Use data-driven insights to refine and enhance strategies.

Qualifications

• Bachelor's degree / college diploma in marketing, communications, business, or a related field.
• 8+ years of experience in brand / campaign management, integrated media strategy and demand generation.
• Proven track record of developing and executing successful brand strategies.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in integrated media channels.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.

Compensation, Benefits, and Perks

• Base Salary, plus bonus
• Expenses are reimbursed as per Firm policy
• Flexible work arrangements
• Vacation and wellness days
• Extended health and dental coverage as well as a virtual doctor plan
• Employee Assistance Program and mental health resources
• Company matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts

Our Commitment to Inclusion, Diversity, and Equity

At Farber, we're in the business of helping people-and this ethos extends not only to our clients, but to our employees, partners, and the communities in which we work.

Behind IDEA is our commitment to take action and to deliver an inclusive, diverse, and equitable experience for everyone.

Our commitment also shapes our corporate culture and hiring practices.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

If you require any accommodations throughout the recruitment process-including alternate interview formats, accessible materials, or any other accommodations-we encourage you to contact us at redacted .

We thank all candidates for submitting their resume, however, only those selected for an interview will be contacted.