Director of Product

About Blurb.fm Blurb.fm is building revenue-generating content products for influential media companies. We scale content from what already exists, turning catalogs and brand assets into high-performing formats for every major platform.

Location: Remote

Reports to: CEO

Team: Product & Engineering

Mission: Our mission is to help media companies unlock growth through high-volume, high-impact content.

The role

We’re looking for a Director of Product to own product direction and platform strategy at Blurb. This is a hands-on leadership role. You’ll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale. The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

What You’ll Do

• Own product direction & platform strategy
  • Own end-to-end product direction across Blurb’s platform
  • Translate business goals, deal requirements, and revenue priorities into product strategy
  • Decide what to build now vs later, and clearly explain tradeoffs
  • Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization
• Build scalable systems
  • Design workflows and systems that scale efficiently across large and complex catalogs
  • Partner closely with engineering to define scope, sequencing, and system constraints
  • Anticipate reliability, scale, and operational failure points early
• Make ideas concrete
  • Take vague or high-level ideas and turn them into clear, testable product direction
  • Use lightweight artifacts — flows, examples, prototypes — to align stakeholders
  • Be comfortable creating quick prototypes (e.g., Figma, low-fidelity mocks) to demonstrate how things should work
• Partner with design & engineering
  • Work closely with Product Designers (where applicable) to frame problems clearly, set quality bars, and give actionable feedback
  • Collaborate with engineering on scope and sequencing, and tradeoffs between speed, quality, and scale
  • Partner with the Design Department focused on template and motion design to ensure product and design systems stay aligned through the video generation pipeline
• Represent product internally and externally
  • Act as a product voice in client-facing conversations
  • Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders
  • Help align expectations with what the platform can realistically support
  • Balance transparency with protecting the team from overcommitment
• Drive alignment and momentum
  • Run or contribute to product rituals (e.g., demos, reviews, roadmap discussions)
  • Keep the team aligned on priorities and decisions
  • Reduce rework by clarifying direction early

What You’ll Bring

• At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes
• Demonstrated ability to define and drive end-to-end product strategy, not just manage execution
• Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality
• Systems and platform thinking; you see how parts connect and scale
• Comfort operating with ambiguity and incomplete information
• Excellent collaboration skills with engineering, design, and leadership
• Clear, confident communication of product intent to both internal and external audiences
• Experience thriving in early-stage or high-ownership environments
• Bonus points
  • Hands-on product design experience (Figma, flows, prototyping)
  • Founder or early leadership team background
  • Experience with media, content platforms, or creator ecosystems