Job Description
Job Description
The Marketing department at Lark is growing and wants you, an entry-level Marketing Coordinator in Western Canada (this is a fully remote role, with occasional in-person syncs with local team members), to be a pivotal member of our dynamic, multichannel marketing team. We are seeking a talented storyteller and content curator who can craft compelling narratives that resonate with our guests across our marketing channels.
This tech-savvy team player will collaborate alongside our other marketing coordinator to help keep all the trains on track, as you both will support optimizing our marketing technologies to better engage our new and loyal guests. The Marketing Coordinator will play a key role, responsible for supporting our team of digital marketing experts for our growing portfolio of hotels and restaurants. This position offers an exciting opportunity for a dynamic, creative, and detail-oriented professional with a passion for hospitality and digital innovation.
Position Benefits
- Work from home; light travel for team meetings
- Professional development opportunities
- Collaborative and innovative work environment
- A touch of mischief
Compensation :
$47,000 - $50,000 CAD Yearly
Responsibilities : Project Management
Coordinate multiple projects from conception to completionDevelop and maintain project timelines and milestone trackingUtilize project management tools to ensure efficient workflowsContent Creation & Strategy
Develop compelling copy for paid search campaigns that drive conversionsWrite engaging email marketing campaigns that nurture guest relationshipsCraft website content that informs, inspires, and converts visitorsDevelop content calendars aligned with marketing initiatives and seasonal campaignsOptimize content for AI and SEO to improve organic search performanceA / B test headlines, copy, and calls-to-action to improve campaign performanceManage content across CMS platforms and digital marketing toolsDigital Marketing Coordination
Website content management using a CMS platformCreate and run website and digital ad A / B testsSupport digital ad creation and managementListing management for online travel directoriesMonitor guest reviews from reputation managementStrategic Support
Create and implement content on various digital platformsSupport SEO effortsManage digital assets and ensure brand consistencyAnalytics and Reporting
Assist in configuring and generating monthly reportsTrack KPIs for digital marketing campaignsAssist in quantifying the benefits of our marketing effortsQualifications :
Required Technical Skills
Proficiency in project management software (like Basecamp)Experience with collaborative project tracking and reportingProven ability to write for different channels, audiences, and purposesUnderstanding of content marketing best practices and SEO principlesExperience with social media platforms and content management systemsIntermediate Microsoft Office and Google Workspace skillsUnderstanding of digital marketing best practicesPreferred Technical Competencies
Certification in web analytics and digital marketingKnowledge of booking and reservation management systemsUsage of graphic design tools like Canva or PhotoshopQualificatio ns
Bachelor’s degree in Marketing, or equivalent experience1-3 years of marketing or hospitality experienceDemonstrated project management experienceStrong digital literacy and comfort with emerging technologyExcellent written and verbal communication skillsCreative problem-solving abilitiesDetail-oriented with strong organizational skillsAbout Company
Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and a people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of approximately 65 spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.