Associate Digital Marketing Manager

Job Summary

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This position will enhance CooperVision's digital presence across websites, social media, paid media, and CRM platforms. Reporting to the Head of Marketing, this role designs and executes campaigns aligned with brand plans, leveraging SEO/SEM, analytics, and automation tools to maximize ROI.

• Develops and executes SEO/SEM strategies to optimize web presence and search rankings

• Manages paid media campaigns (Google Ads, Meta Ads) and monitors performance KPIs

• Oversees website content management and enhancements; ensures UX best practices

• Leads social media strategy, content creation and engagement tracking

• Implements marketing automation workflows using Salesforce Marketing Cloud

• Supports email marketing best practices and deliverability optimization for B2B and B2C communications

• Analyzes campaign performance using Google Analytics 4 and create actionable dashboards

• Collaborates cross-functionally to align digital initiatives with brand objectives

• Maintains database hygiene and UTM tracking for reporting

• Manages event communication, including invitations to support the sales team with post-event follow-up to nurture leads and maintain strong client connections

• Manages external agencies and vendors for digital projects

• Assists in reporting on KPIs and ROI of digital initiatives and presents dashboards to leadership

• Ensures compliance with CASL, GDPR, and privacy regulations

• Supports day-to-day administrative tasks and cross-department coordination

• Stays current on emerging trends including online advertising, social media, blogging, AI, video and other emerging digital trends and technologies
• Liaises with CooperVision Global/Regional partners to ensure Canada’s digital approach is consistent with worldwide/regional strategy and direction
• Demonstrates thought leadership and challenge conventional wisdom in the digital arena
• Works with the Head of Marketing in accountability for the digital budget - ensures maximum effectiveness for spend

Travel Requirements:

• Travel to attend/present at marketing meetings, company, and industry events may be required– up to 10% of time

Knowledge, Skills and Abilities:

• Proficient in English; French is an asset

• Experience with CRM automation tools (SalesForce and/or HubSpot) and email marketing platform (SalesForce Marketing Cloud and/or Marketo)

• Strong knowledge of social platforms (LinkedIn, Instagram, Facebook, YouTube) and content optimization

• Familiarity with social media content managers (Sprout Social, Social Studio and/or HootSuite) and event management system (Cvent)

• Experience with designing content and graphics (Canva, Adobe)

• Basic HTML/CSS skills and familiarity with CMS platforms (Drupal preferred)

• Intermediate to advanced Excel and reporting skills; ability to interpret data for decision-making

• Excellent communication, project management and collaboration skills

• Ability to manage multiple projects and priorities in a fast-paced environment

• Strong influencing skills – able to work across the commercial organization to achieve goals
• High level of ownership, accountability and initiative

Work Environment:

• Full-time in-office role (Richmond Hill)
• Normal office environment

Experience:

• Minimum of 5 years' experience in a digital marketing role with focus on B2B marketing, SEO, paid media and analytics
• Previous responsibility for website content management
• Experience effectively managing and working with external agencies
• Involvement in the design and build of websites and SFMC journeys

Education:

• Bachelor’s degree in marketing, Business or related field

• Successful completion of accredited Digital Marketing program, or comparable certified training preferred

This posting is to fill a vacant position.

For Canadian locations that require disclosure of compensation, the starting base pay for this role is between $65,771 and $87,694 per year and may include cost of living adjustments. The actual base pay includes many factors and is determined by skills, experience, qualifications, and work location. In addition to base salary, eligible employees may have opportunities for other types of compensation and to participate in variable incentive programs which are designed to reward individual and company-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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