Senior Manager, Performance Marketing

Senior Manager, Performance Marketing

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love-and our innovative team is growing.

We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work.

We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate.

If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for :

We are looking for a driven and passionate media professional to join the Rogers Performance Marketing Team as Senior Manager, Performance Marketing .

The Performance Marketing Team leads paid media campaigns across all of our lines of business, including wireless, residential, corporate, Rogers Business, and Rogers Bank.

The successful candidate will lead a team of three performance marketing experts that provide media expertise to maximize efficiency, optimize spending and drive business results.

This role strikes a delicate balance between strategy and execution. You are an expert on strategy, but are also able to roll up your sleeves and jump in when help is needed.

In addition to managing the priorities of the Performance Marketing Team, you will be leading your own high priority campaigns independently.

You are a proven thought leader who can clearly articulate all matters of the paid media strategy in a manner that has impact and influence with senior stakeholders.

You thrive in a fast-paced, high-energy, results-driven environment, and can operate in a complex matrix organization with a sense of urgency.

This position is located in Toronto, Ontario, Canada.

What you'll do :

• Team Leadership : You have experience managing people and leading a high-performing team.
• Media Planning & Strategy : Demonstrated ability in developing and leading strategic media / marketing plans for large budget and multi-media campaigns.

You can develop high-level omni-channel strategies including, but not limited to, search, social, display, and traditional media tactics.

Channel Expertise : Deep understanding of all facets of offline and online media & ability to provide internal media guidance & POVs to marketing communication peers.

You stay on top of the newest trends, releases and algorithm changes to generate the most efficiency from our media budget.

• Relationship Building : Primary contact for leadership for our media performance and strategy. Demonstrated experience working collaboratively and forging strong working relationships with multiple stakeholders, including external agency & platform partners.
• Thought Leadership : Manage an extensive test-and-learn roadmap by adapting strategies based on insights and industry trends.
• Data Analysis & Measurement : Manage the interpretation of analytics, dashboards and KPIs to inform and optimize media campaigns.

Maintain up-to-date knowledge on media measurement tools, competitive reporting, emerging digital technologies & media analytics, and modeling.

What you bring :

• 8-10+ years of paid media & digital advertising experience, including online and offline experience.
• Experience leading a high-performing team, in a fast-paced work environment. Strong leadership skills and a passion for team member development is a must.
• Strong understanding and ability to analyze media and marketing data.
• A passion for crafting and identifying actionable insights from data-heavy reports and using these insights to drive decisions.
• A proven track record of building positive and productive working relationships with internal cross-functional teams and external agency / vendor partners.
• A comfort with ambiguity.
• Strong problem-solving skills.
• Strong influencer (up, down & sideways), skillful collaborator and leader among peers with a "self-starter" attitude.
• Strong knowledge in analytics tools and digital media ad-platform (DCM, Google Ads, Business Manager, Twitter, etc.) and analytics platforms (Adobe Analytics (Omniture), Google Analytics).
• Strong knowledge of Office 365.
• Degree in Business Administration, Marketing, or a related field.
• Telecommunications or Financial Services experience is an asset.

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including :

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts : Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities :
• Self-driven career development programs (E.g. MyPath program) o Rogers First : priority in applying to internal roles of interest
• Wellness Programs :
• Homewood employee & family assistance program o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions o Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity :
• Work for an organization committed to environmental protection o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women.

We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect :

15-minute phone screen with your recruiter, an interview with Hiring Manager, afinal round virtual interview with the team. Best of luck!

Please note this is a 12 month contract

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check.

Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule : Full time

Shift : No Selection

Length of Contract : 12 Months

Work Location : 333 Bloor Street East (824), Toronto, ON

Travel Requirements : None

Posting Category / Function : Marketing & Marketing Communication

Requisition ID : 317838

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.

We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.

Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.

We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.

Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.

You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes : Corporate

Location : Toronto, ON, CA

Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including :

• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including : Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs
• available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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