At WS Audiology, we are the pioneers of innovative solutions, who have a shared passion for positive impact, and always go above and beyond as a team! We are hiring a Digital Engagement Specialist to join our Marketing team.

About the role :

The Digital Engagement Specialist is essential to managing and enhancing our online presence across multiple digital platforms, business directories, and supporting social media initiatives while contributing to broader marketing efforts. This role demands a detail-oriented, innovative individual who excels in creating strategies to improve visibility, engagement, and overall digital performance within targeted communities. The position also involves leveraging analytics to inform continuous improvements in marketing efforts.

This role is pivotal in ensuring consistency, optimization, and innovation across all digital, social media, and online marketing initiatives while contributing to the broader success of the organization.

This is a permanent full-time position based in Burlington, ON at our WSA corporate office in a hybrid working model with 2-3 days per week onsite.

What you'll be responsible for :

• Website Management : Maintain and update website content to ensure it remains current and engaging. Develop new content that aligns with brand voice and marketing objectives, enhancing the overall digital experience.
• Email Marketing : Develop and execute email marketing campaigns to engage customers and drive retention. Utilize the CRM database to segment audiences, create targeted messaging, and evaluate the effectiveness of email communications through reporting and analysis.
• Manage Online Presence : Oversee and maintain accurate and consistent business listings for all retail centers and wholesale brands across online directories, including Google, Bing, and Apple Business. Regularly update information and images to ensure alignment with brand standards.
• Social Media Support : Act as a key contributor to social media initiatives. This includes providing content ideas, ensuring alignment with broader marketing objectives, and collaborating on strategies to drive engagement and visibility.
• Cross-Functional Collaboration : Work closely with teams such as Operations, Client Care, and the social media team to ensure seamless integration of marketing efforts from lead generation to customer conversion.
• Market Awareness and Trend Analysis : Stay informed about industry trends and developments in hearing care marketing to inspire innovative ideas and maintain a competitive edge.
• Additional Responsibilities : Support business needs by performing other duties as assigned.

What you'll bring :

What we offer :

More about us :

At WS Audiology, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world. With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.