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Bilingual Social Media Strategist
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The Canadian Medical Protective AssociationOttawa, OntarioDescription
Position at Canadian Medical Protective Association
BILINGUAL SOCIAL MEDIA STRATEGIST
CONTRIBUTING TO THE CMPA
The Communications department provides strategic advice, guides overall messaging and positioning, and provides marketing and analytics, creative writing, editing, translation and graphic design services. The department also monitors changes in the physician and healthcare environments, proactively identifies risks and emerging issues and works to ensure that CMPA messages and products reflect and resonate with our members. In addition, the Communications department is integral in driving and supporting change within the Association.
POSITION OVERVIEW
The BilingualSocial Media Strategistis an integral member of the Communications department, bringing expertise incopywriting, coordination and production ofsocial media content,aswell as traditional and social media monitoring.Reporting to the Team Lead –Social Mediaand Marketer, this key rolesupports the Lead’s social media strategies and tactics, developing new content in-line with the CMPA social media style, and assisting in content management. The Bilingual Social Media Strategist serves as adaily support for monitoring the environment, identifies opportunities and risks within social media, and analyzesa wide range of issues of importance to the CMPA.The incumbent providesCMPA’s seniorleadershipwith concise and essential information on which to make informed decisions, often within critical timelines. The Bilingual Social Media Strategist develops weeklysocial media content (tweets, LinkedIn posts, ,and coordinates the production and publication of posts.In addition, the incumbent developsdaily environmental scanning reports andreports onanalyticsforallsocial media channels.
POSITION ACTIVITIES
- Develops timely and impactful social media content and contributes to theplanningand disseminationof weekly social media and digital content,.monthlye-newsletter;
- Serves as afocal point for researching, collecting and synthesizing data and information on complex issues in the healthcare environment in order to identify and analyze risks, trends, and other factors important to theAssociation;
- Conductsdailyin-depthmedia monitoring for issues related to the medico-legal, physician and healthcare environments, and deliversa dailynews brief and a socialmedia monitoring report, highlighting important topics / issues across alldigitalchannels / properties;
- Works collaboratively with communications colleagues to ensure appropriate look and feel and consistent branding for social mediacontent;
- Develops maintains, and optimizes content for social media channels, including schedulingposts, checkingperformance of posts, ensuring posts for key dates and special days are produced and published, and identifying opportunities for special promotions.
- Provides key support to the planning and development ofnew CMPA content including promotion of new articles,monthly e-newslettercontent, and timely messaging as needed.
- Regularly reads all key trade publications to stay abreast of healthcare trends and news, and other public relations opportunities;
- Conducts quarterly and annual reporting on CMPA social mediaactivities;
- Other related duties as required.
EDUCATION AND EXPERIENCE
SKILLS AND ABILITIES
POSTING DETAILS