Director of marketing Offres d'emploi - Toronto, ON

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=106696

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we're changing that. Relay is the all-in-one, collaborative money management platform. We're building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ?on the money'.

Reporting to our VP of Growth, the Director of Lifecycle Marketing sits on the Growth Marketing team and is responsible for creating strategic messaging to help guide users through their Relay journey. You will own campaign strategy and execution across several owned channels, including push notifications, SMS, in-app and email. This is an extremely collaborative role, working across teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance and Customer Support to create a seamless end-user experience.

Joining Relay means shaping our lifecycle strategy as a key member of our growing team and driving initiatives that impact core company metrics. You'll be leveraging Relay's unique data to build campaigns and drive impact to funnels like onboarding and engagement. The ideal candidate for this role is someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines.

WHAT YOU'LL BE DOING

• Define and lead the company's lifecycle marketing strategy and roadmap, aligning with broader business objectives and revenue targets
• Build and manage a high-performing lifecycle marketing team, providing mentorship, guidance, and career development opportunities
• Lead from the front by executing lifecycle marketing campaigns yourself from start to finish
• Own the lifecycle marketing resource allocation, ensuring optimal ROI across all channels and campaigns
• Architect sophisticated, cross-channel marketing programs across email, push notification, SMS, and emerging channels to drive user acquisition, activation, retention, and revenue growth
• Establish organizational best practices for lifecycle marketing, including testing frameworks, personalization strategies, and performance measurement
• Drive innovation in our marketing technology stack, evaluating new tools and capabilities while optimizing our existing infrastructure (Iterable and Segment)
• Develop strategic partnerships with senior stakeholders across Product, Sales, Customer Success, and Marketing to ensure aligned customer experience and messaging
• Lead quarterly and annual planning for lifecycle initiatives, including goal-setting, resource planning, and KPI tracking
• Create and present executive-level reporting on lifecycle program performance and impact on business metrics

WHO YOU ARE

BONUS POINTS

OUR COMMITMENT TO YOU

THE INTERVIEW PROCESS :

2 : A 45-minute Google Meets video call with the VP of Growth

Stage 4 : A 45-min Google Meets video call with a member of Relay's Leadership team

What's Important to Us :

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=106696