Director of Marketing

Director of Marketing

Who we are :

Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary brain health tools, including digital cognitive assessments and mental health questionnaires, are used by healthcare providers treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers.

To learn more about our organization, please visit www.creyos.com .

You will be part of a team that includes not just your typical SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and even a world-renowned neuroscientist.

We are proud to say that you will be surrounded by some of the smartest, enthusiastic, hard working and dedicated people that you’ll ever meet (at least, that we’ve ever met!).

Who we are looking for :

As we continue to grow, we're looking for a strategic and dynamic Director of Marketing to join our team. The ideal candidate is a performance marketer at heart, with a deep understanding of how each area of marketing connects to craft cohesive and impactful campaigns that will help boost the bottom line.

This role requires a strategic thinker who can see the big picture, yet is hands-on enough to dive into the details when necessary.

The Director of Marketing will lead and mentor a cross-functional marketing team, fostering a collaborative environment where each member is empowered to excel.

This is a hybrid position based in Toronto, ON. The successful candidate lives in Toronto and will commute to our downtown Toronto office regularly.

Key responsibilities :

Reporting to the Chief Marketing and Engagement Officer, your job responsibilities will include :

• Planning & Execution :
• Develop and implement comprehensive marketing plans that align with business goals and drive revenue growth.
• Analyze market trends, competitive dynamics, and customer needs to identify growth opportunities and refine positioning.
• Translate business objectives into actionable marketing plans and campaigns, ensuring brand consistency across all touchpoints.
• Team Leadership & Development :
• Lead, mentor, and inspire a team of marketers, providing clear direction, guidance, and feedback to elevate their performance.
• Foster a collaborative team culture that encourages continuous learning, innovation, and professional growth.
• Cultivate an environment where team members feel motivated to contribute their best ideas, take ownership of projects, and grow in their respective roles.
• Customer-Centric Approach :
• Champion a deep understanding of our customers and their needs, using insights to shape marketing strategies and ensure that our messaging resonates.
• Create programs that engage potential and existing customers, building brand loyalty.
• Gather feedback from customers and insights to improve our value proposition.
• Performance Measurement & Optimization :
• Track key performance indicators (KPIs) to evaluate the success of marketing initiatives, ensuring a focus on outcomes that drive business growth.
• Use data to refine marketing activities, identifying areas for improvement and optimizing resource allocation.
• Report on campaign performance, providing actionable insights to key stakeholders and adjusting strategies to meet evolving business needs.
• Cross-Functional Collaboration :
• Partner closely with sales, product, and customer success teams to ensure alignment across all go-to-market efforts and support the achievement of shared goals.
• Work cross-functionally to maintain consistency in our brand narrative and ensure a unified message is delivered across all channels and customer interactions.

Skills & experience :

• 7+ years of experience in B2B marketing, with a proven track record of leading marketing initiatives and developing and executing campaigns that drive growth and revenue.
• 5+ years of people management experience, leading direct reports.
• Experience developing strategies and executing in multiple B2B marketing channels, including digital, content, events, partnership and social media.
• Experience leading and developing a high-performing team, with a knack for motivating and coaching direct reports.
• Strong analytical skills with the ability to translate data into actionable insights and strategies.
• Highly analytical and strategic but also possesses a genuine curiosity and a hands-on approach to getting into the details.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Ability to thrive in a fast-paced, dynamic environment, tackling multiple projects simultaneously with a passion for continuous learning and improvement.
• Enthusiastic about working for a purpose-driven company and capable of channeling that passion into strategies and campaign concepts that deeply resonate with target buyers.

Some of the reasons people choose to join the Creyos team include :

Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success.

This year, approximately 40% of our team members were promoted at least once to more senior roles!

Recharge during our annual company-wide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a company-wide break in December to rest and recharge.

We also give team members two additional holidays off per year : U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays.

We want you to feel motivated and energized at work!

Get access to comprehensive benefits. We pride ourselves on offering benefits covering medical, dental, vision, mental health, wellness and more.

Additional information :

Please note that in accordance with company policy, any successful candidate will be required to demonstrate proof of full vaccination against COVID-19.

This is a hybrid role with time spent in our downtown Toronto office.

Creyos is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, sex, sexual orientation, gender identity, and disability, or another legally protected status.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA).

Creyos will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify our Talent Acquisition Manager directly and we will work with you to meet your needs.