Crm Offres d'emploi - Haldimand, ON

We are looking for a CRM Specialist to execute start-to-finish retention marketing campaigns as well as support overseeing the technical aspects of CRM journeys and email marketing deployments. Your role involves owning the end-to-end process, prioritizing tasks, and optimizing our portfolio to align with our business goals. You will leverage your expertise in Salesforce Marketing Cloud and data insights to shape customer programs and provide valuable insights to our management team. You will be assigned to Toronto in a hybrid position.

Key Responsibilities

• Leverage your Salesforce Marketing Cloud proficiency to develop targeted, engaging, and effective customer communications that drive sales, increase basket size, and achieve stakeholder objectives.
• Provide expert guidance on CRM strategies through the Salesforce Marketing Cloud platform, oversee campaign optimization, and manage IT partners to accomplish campaign goals.
• Utilize customer data and insights to champion personalization across the organization through customer lifecycle journeys, triggers, and dynamic email content, ensuring they align with CRM goals.
• Continuously optimize email content strategies by conducting thorough A / B testing, educating on new processes, and fostering internal alignment on new technology.
• Reporting on retention key performance metrics through collaboration with various business units to identify and optimize CRM opportunities as well as secure alignment on channel objectives, insights and benchmarks.
• Support management in defining customer segments and growing the current customer base through data – driven tactics and messaging (i.e., acquire, retain, win-back, grow, react etc.)
• Manage campaign planning documents and briefs, facilitating communication with stakeholders, including cross-functional loyalty teams and business units.

Key Qualifications