Position Title : Senior CRM Developer
Line of Business : Marketing
What does the LOB do? : Campaign Design & Execution
Duration : 12 Months
Remote / Hybrid : Hybrid Every Thursday. Also 4th Friday of every month
Office Location : 81 Bay Street, 33rd Floor, Toronto, Ontario M5E 1Z8
Work Schedule (hours per week, start time) : 37.5 Hours / week, 9-5 Monday to Friday
Job Description :
The selected resource will be responsible for providing analytical support on targeted marketing campaign initiatives.
- Using Salesforce Marketing Cloud to build campaigns. Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
- Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
- Significant time will be spent on coding
- QA - the successful candidate must ensure that all processes were followed and lay outs are correct before the campaign goes out
- Campaign Design & Execution - Utilize campaign design methods and tools such as Salesforce Marketing Cloud and IBM’s Campaign Management application (previously UNICA).
- Project Management & Relationship Building - Build strong relationships with internal and external partners. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment.
Prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines
Analysis & Problem Solving - Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner.
Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset.
Must Have Requirement :
- 1 - 3 years of experience in Salesforce Marketing Cloud
- 1 - 3 years of experience in developing, deploying and managing email campaigns in Salesforce Marketing Cloud
- Strong knowledge and experience of Amp Script, HTML & SQL
- Strong Knowledge of database marketing, relational databases, Business Intelligence (BI) User Interfaces
Nice to Have :
- Strong nice to have* JavaScript, CSS and Acoustic
- Strong nice to have* Salesforce Marketing Cloud certifications
- Strong nice to have* Previous FI experience
- Campaign management experience
An experienced Campaign Manager with at least 2-3 years of expertise in developing and deploying email campaigns in Salesforce Marketing Cloud.
Proficient in B2B and B2C email marketing, dynamic content building, data segmentation and validation, reporting, deliverability management.
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