Senior CRM Developer- to understand business requirements, build the campaign design and QA testing -81265-1

Position Title :  Senior CRM Developer

Line of Business : Marketing

What does the LOB do? : Campaign Design & Execution

Duration : 12 Months

Remote / Hybrid : Hybrid –Every Thursday. Also 4th Friday of every month

Office Location : 81 Bay Street, 33rd Floor, Toronto, Ontario M5E 1Z8

Work Schedule (hours per week, start time) : 37.5 Hours / week, 9-5 Monday to Friday

Job Description :

The selected resource will be responsible for providing analytical support on targeted marketing campaign initiatives.

• Using Salesforce Marketing Cloud to build campaigns. Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
• Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
• Significant time will be spent on coding
• QA - the successful candidate must ensure that all processes were followed and lay outs are correct before the campaign goes out
• Campaign Design & Execution - Utilize campaign design methods and tools such as Salesforce Marketing Cloud and IBM’s Campaign Management application (previously UNICA).
• Project Management & Relationship Building - Build strong relationships with internal and external partners. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines
• Analysis & Problem Solving - Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset.

Must Have Requirement :

Nice to Have :

An experienced Campaign Manager with at least 2-3 years of expertise in developing and deploying email campaigns in Salesforce Marketing Cloud. Proficient in B2B and B2C email marketing, dynamic content building, data segmentation and validation, reporting, deliverability management.