Account Executive (BC)

Job Advertisement – Account Executive (BC and Yukon)

Who Are We?

Founded just outside of Vancouver, Canada in 1979, Regency Fireplace Products has grown to be a world leader in the design, manufacture, marketing and sales of hearth products. From an entrepreneurial start-up business, we've grown into a sophisticated organization of more than 300 employees across Canada, the United States and Australia; supplying over 2000 retailers around the world. In 2016, we became a member of the NIBE Group, a global company that develops and manufactures intelligent, energy-efficient indoor comfort solutions for all types of properties. We create amazing fireplace products focusing on our Brand Promise: Service | Reliability | Quality | Innovation. Simply put, our vision is:

To provide sustainable comfort and ambience that enriches everyday lives

Who works here?

At Regency, our vision has always been creating the finest of fireplace products! With an ever-growing demand for our products, our ISO-9001:2015 certified head office campus includes a 240,000 square feet manufacturing facility with state-of-the-art robotic technologies and our own R&D Innovation Center, right next door. We operate with a flat organizational structure which allows our employees to contribute to strategic initiatives. We're a diverse group of forward thinkers. We're passionate and we care about the environment and sustainability. We're on a mission to continue to create highly efficient and stunningly beautiful fireplaces.

JOB SUMMARY:

In this dynamic, fast-paced environment, the Account Executive is responsible for supporting, servicing, sustaining, and growing the existing dealer network. Also, where necessary or as decided, expand/add new dealers to increase FPI's market share. This position reports to the regional Manager and is ideally physically located in the Lower Mainland/Victoria Areas. The sales territories for this position consists of BC and Yukon.

DUTIES & RESPONSIBILITIES:

• Meet and/or exceed Sales Targets in Territory.
• Achieve goals as laid out in the AE territory business plan.
• Develop & Complete an Action Plan for each dealer within the specified timeframe.
• Prospect and develop new dealer accounts in underserved markets through targeted outreach and territory planning.
• Log all prospecting activities, calls, meetings, and outcomes accurately in the CRM to ensure pipeline visibility and data integrity.
• Use CRM analytics and segmentation to identify high-potential opportunities, prioritize outreach, and coordinate follow-up communications with dealers.
• Execute dealer communications via the CRM (email templates, sequences, tasks) to maintain consistent, timely engagement.
• Apply the Sales Playbook and established sales methodology to build business-driven relationships that align dealer needs with company goals.
• Focus conversations on creating mutual value-drive dealer performance and profitability while advancing company revenue and market expansion.
• Develop an in-depth understanding of the product line, stay current on new product launches, and analyze competitive products to articulate the Regency Product's competitive advantages and effectively position Regency products against competitors.
• Call on all assigned accounts on a regular basis
• Responsible for managing all Regency showroom units in assigned dealers.
• Schedule and present the Regency Sales Training Program to each Dealer and sales staff; update and retrain new staff as needed.
• Coordinate and schedule demand-generation activities with dealers (e.g., weekend sales, local trade shows, fairs) focused on Regency products; frequency to align with territory business plan and sales targets.
• Arrange Regency product installations in dealer showrooms, coordinating schedules with dealer installers to ensure timely setup and presentation.
• Support other Regency departments (e.g., Credit, Finance, Tech Support) to resolve dealer-related issues, including account discrepancies and past-due matters.
• Maintain professionalism and act in a manner consistent with FPI's mission and guiding principles.
• Additional related responsibilities as may be required

QUALIFICATIONS & SPECIFICATIONS:

Abilities/Skills/Knowledge

• Ability to read/understand customers in a business environment.
• Effective working knowledge of Word, PowerPoint, and Excel
• Experience working with a CRM.
• Self-starter able to work independently and collaboratively within cross-functional teams.
• Experience evaluating the marketplace and making recommendations for territory development.
• Previous success at prospecting for new accounts and expanding existing accounts.
• Ability to train and educate dealer staff in sales, products, and administration with Regency, etc.
• Good organizational skills and the ability to prioritize.
• Ability to understand technical installations of our products.
• Able to travel, as required, to manage your territory and business plan (overnight is required).

Education/Training

• Independent Sales or Formal Sales training would be an asset.
• Strong foundation in B2B sales principles and sales channel management.
• Experience working with independent retailers and dealer networks preferred.
• Familiarity with consultative selling, territory management, and account development best practices.
• CRM proficiency and experience applying sales methodology in field or channel roles.
• Hearth Industry knowledge would be an asset or, related industry such as HVAC.
• Post-Secondary Education is an asset.

Experience

• Minimum of 3-5 years of demonstrated experience in outside sales, preferably managing channel partners (dealers) or working for a dealer/distributor in a technical product industry that includes installation and service.
• Experience selling, supporting, and managing channel partners, such as dealers, distributors, etc., is necessary.

WHY WORK AT REGENCY?

• This position offers a starting salary within the range of $65,000 – $75,000. Total potential earnings also include commissions and bonuses. Our competitive compensation package, including profit sharing, an RRSP matching program, a comprehensive benefits package including health, dental, vision, critical illness and mental health coverage, out of country travel coverage and an Employee and Family Assistance Program to support the wellbeing of you and your family
• Be part of a team of incredibly talented, passionate, and inspired people setting the standard of creating quality fireplace products that bring people together
• We're all about Continuous Improvement (we hope that you are too!) To allow employees to continue to develop in their careers, we offer Professional Development opportunities - both internally and externally.
• Have fun with our team! Get a group together to take part in our team building or health & wellness activities. Some past activities have included: Skiing/Snowboarding, Half Marathons, Go-Karting, a round of golf, and more.
• Love our products as much as we do? Take part in our Employee Purchase Program and enjoy our products in yours or a family members home!
• Each person plays a critical piece in our organization, and we understand how much impact employees can make in their work. We recognize employees for their contributions through service awards, our peer recognition program, and spot awards, for special projects and over achievement.

HOW TO APPLY:

Interested candidates are invited to submit a resume with cover letter to the People & Culture Department by applying via this website

We thank all applicants for applying but only short-listed applicants will be contacted.