Job Summary
Job Description
What is the Opportunity?
The Lead Digital Product Manager, Core Experiences (Avion Rewards) is responsible for leading the digital vision and strategy of the Avion digital channels, defining the digital product roadmap, and delivering clear requirements to Designers and Engineers who will bring the vision to life.
This role is also responsible for understanding user behavior, optimizing the product for customer and business needs, and measuring success by tracking key product metrics.
You will drive the day-to-day digital product development schedule from design through to release, owning the product life cycle, and defining & monitoring metrics that measure the success of this portfolio.
What will you do?
Define the product vision and roadmap
Create digital product strategies for solving user needs and problems
Communicate effectively the vision and strategy, taking into consideration different stakeholders
Build high-quality, functional prototypes that convey, prove, and advance the vision of future RBC products and applications
Collaborate with leadership and key stakeholders from concept through to shipping
Work with a cross-functional team of designers, engineers, leaders, internal business and delivery partners, and other subject matter experts on a day-to-day basis
Participate in the full lifecycle of product development; including ideation, design, development, implementation and validation
Contribute to the definition of the OKRs and KPIs for own product domain to measure the success of the portfolio and define the right visualization to be consumed by different stakeholders
Conduct industry and competitive analysis to identify best-in-class digital experiences in the digital channel space across the various user journey stages
Partner with other digital teams to increase awareness and engagement of Avion Rewards
Partner with the Analytics team to create dashboards for analytics and reporting for own product domain. This includes creating user funnels to understand how members interact with the the channels
What do you need to succeed?
Must have :
3+ years Digital Product Management experience using digital platforms, with a solid understanding of technical concepts and a focus on building digital experiences that support the various stages of the user journey
Proven ability with building mobile experiences
Experience leading agile teams / squads
In-depth knowledge of consumer needs in the commerce space
Experience with vendor integration
Experience with analytics and data visualization
Experience with data-driven decision making and conducting A / B tests and funnel analysis
Awareness of market leading concepts that enable loyalty programs and / or e-commerce digital channels
Excellent communication skills to showcase product ideas and collect valuable feedback
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.
We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Opportunities to take on progressively greater accountabilities
Access to a variety of job opportunities across business and geographies
Job Skills
Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Project Management, Results-Oriented
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