Talent.com
Vice President, Ecommerce (Digital Product & Excellence)
Vice President, Ecommerce (Digital Product & Excellence)Knix • Calgary, AB, CA
Vice President, Ecommerce (Digital Product & Excellence)

Vice President, Ecommerce (Digital Product & Excellence)

Knix • Calgary, AB, CA
25 days ago
Job type
  • Full-time
Job description

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!

The Vice President, Ecommerce (Digital Product & Experience) is the architect and commercial owner of Knix’s digital ecosystem. You will own the full digital product roadmap, UX / UI strategy, site merchandising excellence, and the integration of AI and LLM-driven capabilities, while also carrying clear P&L accountability for the digital business.

You are equal parts product visionary, design thinker, merchandiser, and general manager. You understand that the website is our flagship store, Amazon is a critical growth and brand channel, and forecasting precision is essential to scale profitably. You obsess over clarity, conversion, and customer delight, and you hold yourself accountable to results.

This role shapes the future of Knix’s digital business, ensuring it is fast, intuitive, inspiring, and commercially explosive.

Lead the Digital Product Vision

  • Define and execute a multi-year digital product strategy that elevates site performance, usability, accessibility, and customer satisfaction.
  • Build a mobile-first, desktop-enabled experience that sets a new standard for apparel and lifestyle e-commerce.
  • Own the digital product roadmap end-to-end, balancing near-term performance gains with long-term platform innovation.

Own UX / UI and Site Merchandising

  • Lead UX, UI, CX, and Site Merchandising to deliver frictionless navigation, high-converting flows, and best-in-class product discovery.
  • Optimize end-to-end customer journeys with relentless focus on speed, clarity, conversion, and brand expression.
  • Ensure homepage, PDPs, PLPs, search, and cart / checkout are continuously refined and benchmarked against global leaders.
  • Drive Innovation Through AI + LLMs

  • Integrate AI and LLM capabilities across search, personalization, site merchandising, content automation, and customer support.
  • Champion experimentation, test rapidly, scale what wins, sunset what doesn’t.
  • Translate emerging technologies into tangible commercial and customer impact.
  • Strategic Planning, Forecasting & Operating Rhythm

  • Own digital demand forecasting in partnership with Finance, Ecommerce, and Operations, ensuring accuracy, accountability, and clear trade-offs.
  • Lead daily, weekly, and monthly business management cadences (“dailies”) to track performance, diagnose issues, and drive fast action.
  • Serve as a senior leader in cross-functional Sales & Operations Planning (S&OP), aligning demand, inventory, marketing, and site execution.
  • Proactively identify risks and opportunities, adjusting plans to protect revenue, margin, and customer experience.
  • P&L Ownership & Commercial Accountability

  • Own the digital P&L, with clear accountability for revenue, margin, conversion, and profitability.
  • Drive performance across key levers including CVR, AOV, traffic quality, site speed, SEO / AEO, and engagement.
  • Ensure digital product investments are tied to measurable business outcomes and return on investment.
  • Partner closely with Finance and Analytics to translate insights into action.
  • Amazon Accountability

  • Own Amazon as a strategic growth and brand channel, with full accountability for performance, profitability, and execution.
  • Ensure Amazon strategy is aligned with broader ecommerce, merchandising, and brand priorities, not siloed.
  • Drive operational excellence across assortment, content, conversion, and ongoing optimization.
  • Build and Inspire a High-Impact Team

  • Lead and develop high-performing teams across digital product, UX / UI, site merchandising, and digital operations.
  • Foster a culture of innovation, accountability, and continuous improvement.
  • Set clear goals, expectations, and performance standards, and coach leaders to deliver.
  • Collaborate to Win

  • Work closely with Creative, Brand, Performance Marketing, Retail, Product, Engineering, Finance, and Operations to ensure alignment between brand vision, commercial priorities, and execution.
  • Serve as the connective tissue between strategy and day-to-day delivery, bringing clarity to complex decisions.
  • Who You Are

  • A senior digital and ecommerce leader with 12+ years of experience across digital product, ecommerce, UX / UI, and site operations, ideally within category-leading consumer or tech-enabled brands.
  • A true operator with experience owning forecasts, operating rhythms, and P&L outcomes.
  • A product-led thinker who understands how UX, technology, and merchandising drive commercial results.
  • Deeply fluent in site merchandising, CRO, A / B testing, and performance optimization.
  • Experienced in Amazon management and accountability within a broader omni-channel ecosystem.
  • Fluent in AI and LLM applications, with a bias toward deployment, not theory.
  • Data-driven, decisive, and comfortable making trade-offs in fast-moving environments.
  • A calm, resilient, values-led leader who inspires trust and delivers clarity. An exceptional communicator and cross-functional partner.
  • How we Hire

    Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

    #J-18808-Ljbffr

    Create a job alert for this search

    Vice President • Calgary, AB, CA

    Similar jobs
    Director of Strategy - AdFarm

    Director of Strategy - AdFarm

    RR46 • Calgary, AB, Canada
    Full-time
    AdFarm, a 40+-year-old Agri-Marketing business whose.To help agriculture move forward, we are reinforcing the importance of service in how we work and behavetowards our clients, suppliers, connecti...Show more
    Last updated: 16 hours ago • Promoted • New!
    Information Technology Private Tutoring Jobs Crossfield

    Information Technology Private Tutoring Jobs Crossfield

    Superprof • Crossfield, Canada
    Full-time +1
    Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi...Show more
    Last updated: 30+ days ago • Promoted
    Shift Leader

    Shift Leader

    Firehouse Subs • Foothills, AB, Canada
    Part-time
    We are currently looking for passionate.We are hiring for FULL- and PART-TIME positions!.Effective Hire Date - First week of November 2023 •. The Shift Leader has ultimate responsibility for safeguar...Show more
    Last updated: 30+ days ago • Promoted
    Senior Beauty Sales Consultant

    Senior Beauty Sales Consultant

    Chatters Limited Partnerships • Airdrie, AB, Canada
    Permanent
    Do you love interacting with people and take pride knowing you helped them leave with a big smile? Are you excited at the thought of helping a customer pick out that .Do you have a natural abi...Show more
    Last updated: 30+ days ago • Promoted
    Director, Industrialization

    Director, Industrialization

    GAL AeroStaff • Calgary, AB, Canada
    Full-time
    Canadian aerospace company specializing in delivering high-quality technical and operational services to the aviation industry. Our expertise includes aircraft interior, structural, manufacturing, a...Show more
    Last updated: 28 days ago • Promoted
    AVP, Underwriting Manager OR Vice President, Senior Underwriting Manager, P&C

    AVP, Underwriting Manager OR Vice President, Senior Underwriting Manager, P&C

    Liberty Mutual Canada • Calgary, AB, CA
    Full-time +1
    Quick Apply
    Liberty Mutual Canada is the Canadian operation of Liberty Mutual Insurance Company.We offer a broad suite of commercial insurance products and solutions to mid-size and large Canadian companies wi...Show more
    Last updated: 6 days ago
    Product Strategy Lead, Industry

    Product Strategy Lead, Industry

    Ghgsat • Calgary, AB, Canada
    Full-time
    GHGSat is a global leader in emissions intelligence, pioneering the use of satellite imagery to monitor and measure greenhouse gas emissions since 2016. By partnering with industry leaders, GHGSat l...Show more
    Last updated: 30+ days ago • Promoted
    VC Investor

    VC Investor

    Mistral • airdrie, ab, ca
    Full-time
    Mistral Venture Partners is looking for the right person to join our investment team.You will contribute to all aspects of early-stage investing, from finding amazing founders to helping with the o...Show more
    Last updated: 4 days ago • Promoted
    Head of Product Management

    Head of Product Management

    Ndax Canada Inc. • Calgary, AB, CA
    Full-time
    Quick Apply
    As one of Canada’s largest and fastest growing cryptocurrency trading platforms, Ndax has set the bar high for the country’s fintech industry and is constantly leading the way in terms of...Show more
    Last updated: 30+ days ago
    User Experience Designer

    User Experience Designer

    Akkodis • airdrie, ab, ca
    Full-time
    Evaluate current state UX design and propose design improvements.Design user-centric patterns for allocated project, following industry UX best practices. Work with Product Owners to define user sto...Show more
    Last updated: 11 hours ago • Promoted • New!
    Co‑Founder & Future CEO — B2B SaaS Venture (Full-Time)

    Co‑Founder & Future CEO — B2B SaaS Venture (Full-Time)

    FutureSight • Calgary, AB, Canada
    Full-time
    A leading venture studio is seeking an experienced Entrepreneur in Residence to co‑found a new B2B SaaS startup in Calgary, AB. The successful candidate will work closely with a dedicated team, driv...Show more
    Last updated: 3 days ago • Promoted
    Senior Architect

    Senior Architect

    Hays • airdrie, ab, ca
    Full-time
    We are seeking a security professional for the role of Cybersecurity Advisor who can apply his or her security knowledge to provide holistic cybersecurity advisory services to the enterprise.In col...Show more
    Last updated: 3 days ago • Promoted
    Director of Content and Brand Strategy

    Director of Content and Brand Strategy

    Wagepoint • Calgary, Alberta, CA
    Full-time
    Quick Apply
    Wagepoint is a small-but-mighty fintech on a mission to make payroll simple (and maybe even delightful).Our online software takes care of the “ugh” stuff — like wage calculations and tax reporting ...Show more
    Last updated: 30+ days ago
    Area Media Sales

    Area Media Sales

    BVM • Okotoks, AB, Canada
    Permanent
    Based in Canada - Start the new year with true autonomy and financial growth.Work locally, supported by an experienced, culture-first team. Sell print and digital ad products & solutions, with i...Show more
    Last updated: 11 days ago • Promoted
    PMO Assistant - Mindwire Systems Ltd

    PMO Assistant - Mindwire Systems Ltd

    Mindwire Systems Ltd • airdrie, ab, ca
    Full-time
    Hybrid (Calgary) 1-2 days a week in office.Manager, Portfolio Delivery Excellence and Governance.The Digital PMO Assistant will support the Delivery Enablement team in delivering high-quality gover...Show more
    Last updated: 2 days ago • Promoted
    Chief Growth & Revenue Architect

    Chief Growth & Revenue Architect

    Biggeo • Calgary, AB, Canada
    Full-time
    A leading geospatial technology firm in Calgary is looking for a Chief Growth Officer to build and lead the revenue engine from scratch and scale operations. You’ll oversee sales, revenue operations...Show more
    Last updated: 30+ days ago • Promoted
    Leadership Development Consultant

    Leadership Development Consultant

    Embavida - Kerry Wood • calgary, ab, ca
    Full-time
    Leadership, Personal Development & Business Growth.We are seeking motivated, professional individuals to join a global organisation operating in the leadership, personal development, and business e...Show more
    Last updated: 11 hours ago • Promoted • New!
    Acting Assistant Centre Director- Oktoks. AB

    Acting Assistant Centre Director- Oktoks. AB

    BrightPath Kids Canada • Okotoks, AB, Canada
    Full-time +1
    Build your career in the early childhood education field and become a valued member of our team at.As a proud member of the Busy Bees global childcare community, we offer exceptional opportunities ...Show more
    Last updated: 21 days ago • Promoted