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Marketing Manager
Marketing ManagerKPLI Global Corp. • Calgary, AB, CA
Marketing Manager

Marketing Manager

KPLI Global Corp. • Calgary, AB, CA
30+ days ago
Job type
  • Full-time
Job description

Be part of a brokerage where expertise meets opportunity.

As the Marketing Manager, you’ll oversee the planning, coordination, and execution of marketing initiatives for multiple active and upcoming projects. You’ll manage a network of subcontractors, maintain brand consistency, and ensure all marketing deliverables are on time, on brand, and driving measurable results.

This is a hands-on, strategic role that blends creativity, project management, and data-driven decision-making. You’ll serve as the central hub for all marketing operations — from digital campaigns and website optimization to CRM automation and event execution.

Core Responsibilities

Marketing & Project Materials

  • Prepare and maintain project marketing materials including floor plans, brochures, feature sheets, and fee schedules.
  • Ensure brand consistency across all touchpoints and communication channels.

Branding & Visuals

  • Oversee project branding including logos, colour palettes, and visual identity.
  • Provide guidance and review of renderings, videos, and creative assets.
  • Websites & Conversion Optimization

  • Manage and update all project websites.
  • Implement CRO (conversion rate optimization) strategies to increase registrations, inquiries, and engagement.
  • CRM & Automation

  • Manage CRM systems, live chat, and interactive site-plan tools.
  • Support the sales team with automation workflows, lead tracking, and reporting.
  • Performance Marketing

  • Coordinate with subcontractors to plan and manage Meta (Facebook / Instagram) and Google Ads campaigns.
  • Develop and refine marketing funnels to improve ROI.
  • Monitor performance and continuously optimize based on analytics.
  • Analytics & Reporting

  • Track marketing performance using Google Analytics (GA4), Meta Ads Manager, and Google Ads.
  • Deliver monthly reports and insights with actionable recommendations.
  • Social Media Oversight
  • Oversee content calendars, growth KPIs, and engagement performance.
  • Approve and coordinate content created by external partners.
  • Skills & Attributes

  • 5+ years of marketing experience, ideally in real estate development or a related industry.
  • Strong project management and multitasking abilities.
  • Hands‑on experience with Google Ads, Meta Ads, Analytics, and CRM automation.
  • Proficiency in Canva, with basic understanding of Figma and Adobe Suite.
  • Strategic understanding of digital marketing funnels and conversion optimization.
  • Excellent organizational, communication, and time‑management skills.
  • Experience in event planning and coordinating multiple stakeholders.
  • A proactive, adaptable, and detail‑oriented professional with a strong sense of ownership.
  • #J-18808-Ljbffr

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    Marketing Manager • Calgary, AB, CA

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