Marketing Analyst

Hybrid role in Vaughan, Canada

Pizza Hut Canada is seeking a talented Marketing Analyst to join our dynamic team. Are you a curious, analytical thinker with a passion for brand building?

If so, you’ll play a pivotal role in helping drive data-driven decision-making across our marketing efforts. Reporting directly to the Senior Marketing Manager, you will collaborate across various functions to devise and execute strategies that drive growth and innovation.

This newly created, highly visible role offers the opportunity to make a significant impact on the future of our brand. It is ideal for candidates looking to develop a deeper understanding of business and transition from a purely analytical role to a more business-focused position.

Experience in QSR, the restaurant industry, or in franchise-facing businesses will be considered an asset.

Key Responsibilities

Data Analysis and Market Research :

• Lead strategic analytics initiatives, delivering key insights to the Marketing leadership team to uncover new growth opportunities.
• Continuously monitor market trends, customer behaviour, and competitor activity using key data sources, including but not limited to NPD Crest, YouGov, internal POS data, and Loyalty / CRM data, to inform strategic decisions.
• Support the Senior Marketing Manager in developing and implementing data-driven business strategies that align with our growth objectives.
• Analyze digital merchandising for the website and app, recommending enhancements to improve guest experience and boost revenue.
• Provide ad-hoc analytical support for special projects and new initiatives as needed.

Execution of Key Growth Initiatives :

• Manage and track the progress of key growth initiatives, ensuring projects are completed on time and within scope.
• Regularly update project timelines, milestones, and deliverables to keep stakeholders informed and aligned.
• In partnership with the Senior Marketing Manager, lead weekly project meetings with the cross functional team to review progress, address challenges, and ensure alignment.
• Monitor project performance against key performance indicators (KPIs) and adjust project plans as necessary to achieve goals.

CRM and Loyalty :

• Coordinate with the CRM agency to develop and maintain customer segmentation models to enhance targeting and personalization strategies.
• Analyze customer data to optimize CRM strategies, improve retention, and boost loyalty program efficiency.
• Analyze the effectiveness of ad-hoc / automated CRM campaigns and suggest improvements to refine marketing tactics and strategies on a continuous basis.

Key Qualifications :

• Education : Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Experience : - years of experience in marketing analytics, strategy or a related role.
• Analytical Skills : Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.

Experience with visualisation tool will be a plus.

• Communication : Excellent written and verbal communication skills, with the ability to present data-driven insights to non-technical stakeholders.
• Problem-Solving : Strong problem-solving skills and the ability to think critically and strategically.
• Time Management : Ability to manage multiple projects and deadlines in a fast-paced environment.
• Team Player : Ability to work collaboratively with cross-functional teams and contribute positively to team culture.

Preferred Qualifications :

• Experience with first-party customer data or loyalty analytics.
• QSR, restaurant industry, consulting or franchise-facing business experience.
• Familiarity with project management tools.
• Familiarity with tools and platforms commonly used in data analytics and visualisation (Excel, Tableau, other visualization softwares).

Benefits :

• Paid vacation days, personal days, and additional Yum! paid holidays
• Paid Volunteer Day - A chance to give back to the cause dear to you
• EAP Programs available to families as well as comprehensive benefits package
• Life insurance, disability, and wellness programs
• Retirement savings programs including RRSP and DPSP with employer contribution
• Annual performance bonus
• Education reimbursement for employees

Why Us?

Pizza Hut, as part of the parent company Yum! Brands, is a great place to be yourself, grow, and make a difference. Our values are the basis of our culture that fuels results.

In this role, you will get visibility to the Global PH Innovation teams as well as the ability to adopt best practices from other markets to launch in Canada.

You will also be able to champion Canadian best practices across countries & other Yum! Brands.

Become your best self

Pizza Hut offers unparalleled development tailored to you as an individual. We know you’re not a one-size-fits-all and neither is your development plan.

We’ll help you to grow from within in a way that’s unique to you. We have created several career development programs to help you become your best self and will be there to guide you every step of the way.

Empowering Your Success

We also believe that the most exciting project you’ll ever work on is YOU, but it’s not a solo effort. We have created several career development programs to help you become your best self and will be there to guide you every step of the way.

Accessibility and Accommodation

Pizza Hut Canada is an Equal Opportunity Employer committed to Equity, Inclusion, and Belonging. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex, sexual orientation, disability, veteran or marital status, genetic information or other protected status, covered by federal and provincial law.

Pizza Hut Canada is committed to providing an inclusive and accessible work environment for all employees. As part of this commitment, we adhere to the requirements outlined in the Accessibility for Ontarians with Disabilities Act (AODA).

Applicants that require accommodation in the job application process may contact for assistance.