Marketing Specialist, Go-to-Market Campaigns

What you'll do

Reporting to the Promotional and Go-to-Market Marketing Team Lead, the Marketing Specialist plays a key role within the marketing department. They will be primarily responsible for developing and deploying integrated 360 campaigns, in alignment with the marketing and media plans. Acting as the conductor of the campaigns assigned to them, they ensure coordination between internal teams and external partners, while aligning all marketing content across various channels to deliver a consistent and relevant customer experience.

• Develop and execute 360° conversion marketing campaigns for the Sports Experts and Atmosphere banners, ensuring consistent communication across all paid and organic marketing channels.
• Collaborate with the Go-to-Market Team Lead to define content strategy by media tactic and identify opportunities to optimize promotional communication in order to drive online and in-store sales.
• Act as project lead for the deployment of integrated campaigns across all digital channels (paid and organic), including : writing briefs, adapting formats, drafting radio and TV scripts, and coordinating production and final delivery.
• Present campaign concepts during executive approval meetings and alignment sessions with internal teams (marketing, buying, operations, etc.). Write integrated campaign presentations and coordinate with all internal stakeholders to ensure strategic and operational alignment.
• Organize and lead campaign kick-off meetings with internal teams and external partners.
• Maintain up-to-date production and broadcast schedules for campaigns, ensuring smooth coordination among stakeholders.
• Optimize the customer experience across digital channels by ensuring a seamless, consistent, and high-performing journey.

What you bring

#LI-MM2