Responsible analyst, market trends and customers insights (3 positions)

Responsible analyst, market trends and customers insights (3 positions)

Michelin, the Worldwide leader in Tires, is hiring!

Make a difference as a Responsible analyst, market trends and customers insights

We have 3 positions available, including two intermediate roles and one senior role.

Michelin, an international company known for its tire products, around and beyond the tire is looking for people who want to move forward with us!

Our current offices are in Laval and Magog. However, Michelin has exciting plans to expand and open a new office in the Montreal area.

As part of this anticipated expansion, the workplace of this position will eventually be relocated to our new offices in the Montreal Metropolitan area in the near future.

Motivated by our purpose - We care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as :

• Hybrid work - short term at least 2 days per week at the Michelin Laval or Magog Office, Mid- and long-term, relocation in the Metropolitan area in our new offices according to current policy.
• Collaborate with colleagues all over the world
• Support for professional development
• A stimulating role in a highly innovative company
• An employee assistance program
• Discounts on products
• Varied activities and opportunities to get involved
• Modern offices
• Base salary based on experience, starting annual salary for this position - based on experience, starting annual salary for intermediate position $94,800 and senior position $107,600 plus bonus

We recruit you for your personality, your skills and your experience for a career in the company.

Your team :

Join our dynamic marketing and communications team, where crafting exceptional brand experiences for customers around the world is our daily passion.

Based in Canada and France, our team thrives on creativity and innovation across diverse industries, including agriculture, construction, material handling, and powersports.

At Michelin, we are dedicated to enhancing and elevating our brand presence, and we invite marketing professionals to bring their expertise to our collaborative environment.

Be part of a team of talented marketing generalists and specialists who drive impactful strategies and make a tangible difference.

Come shape the future of our iconic brand with us.

Your role :

Understand customer needs, behaviors and experiences to generate ideas, identify opportunities to develop new offers or improve existing ones, and recommend inflections in the marketing strategy for the off-road business line.

We need you for :

• Define, design and deploy market research and / or customer insights.
• Challenge existing research practices and identify opportunities to conduct targeted market research to better understand customer expectations .
• Gather information on behaviors, uses, needs, expectations, the customer journey and the evaluation of our brands and offers in relation to competing alternatives.
• Help develop and select the most promising customer value propositions.
• Evaluate relevant digital sources and methods to generate information about targeted customers.
• Analyze customer behavior based on collected data, identify trends, draw up marketing reports and propose strategic actions to improve customer satisfaction and brand performance.

What do you need to possess for being successful?

• You have a bachelor's degree in marketing, administration or finance and at least 7 years' experience in a similar role.
• You are at ease in a bilingual environment (French and English), so you can communicate orally and in writing with your colleagues and our international partners.
• You understand customers and their needs to create new opportunities for differentiation.
• You can perform a variety of quantitative analyses (analytical thinking, data mining and analysis);
• You enjoy building clear, synthetic stories from data and providing advice on key decisions (data visualization and presentation).
• You know how to work within a multidisciplinary team, understanding your environment while creating and maintaining your network.
• You are occasionally available to visit our colleagues in Europe.

Our Candidate and New Hire Experience Promise :

At each step in your career, you will be guided along your career path to help you build a personalized career plan for the long term and it starts Now!

Discover your future Demonstrate your interest Meet your future colleagues Start your Journey!

Moving Forward Together : Apply Today!

Michelin is an equal employment opportunity employer of visible minorities, women, Indigenous persons and people with disabilities.

If you need accommodation for any part of the employment application process because of a disability, please contact us at