Sem Jobs in Haldimand, ON

Our client, an innovative and rapidly expanding technology-driven third-party logistics (3PL) provider, is looking for a results-oriented SEM / SEO & Digital Marketing Specialist. This role will be instrumental in boosting online visibility, driving high-quality traffic, and generating leads across various digital channels. As the company broadens its reach into the U.S. market, this position will play a key role in refining search engine strategies and optimizing paid marketing efforts.Key Responsibilities : Search Engine Optimization (SEO) : Develop and execute an SEO strategy to increase organic traffic and brand exposure.Enhance website content, metadata, and structure by incorporating high-intent industry keywords (e.G., "top 3PL provider for e-commerce brands").Conduct in-depth competitor analysis using tools like SEMrush, Ahrefs, and Google Search Console to improve rankings.Oversee both on-page and off-page SEO tactics, including link-building initiatives and content optimization.Implement local SEO best practices to enhance visibility in priority markets across Canada and the U.S.Search Engine Marketing (SEM) & Paid Advertising : Design and manage Google Ads campaigns to attract high-quality leads.Leverage LinkedIn Ads, Google Display Network (GDN), and remarketing strategies to maximize conversion rates.Conduct ROI analysis and A / B testing to enhance SEM campaign performance and efficiency.Research and bid on high-value keywords relevant to the industry (e.G., "alternatives to Flexport," "3PL fulfillment in Toronto").Content & Website Optimization : Work alongside the content team to create SEO-optimized blog posts, landing pages, and case studies.Update and refine website pages using WordPress, ensuring optimal performance, fast load speeds, mobile responsiveness, and structured data implementation.Apply multi-language SEO techniques to attract international clients seeking fulfillment services in North America.Analytics & Performance Tracking : Utilize Google Analytics, Looker, and Google Data Studio to monitor website performance, engagement, and lead conversion rates.Prepare monthly reports detailing campaign effectiveness and provide data-driven recommendations for ongoing improvements.Align SEO and SEM initiatives with business development and sales objectives.Qualifications & Experience : Bachelor’s or Master’s degree in Digital Marketing, Information Technology, or a related discipline.Minimum of three years of hands-on experience in SEO, SEM, PPC campaigns, and lead generation.Proficiency in Google Analytics, Google Ads, SEMrush, Ahrefs, Moz, and Google Search Console.Knowledge of HTML, CSS, and JavaScript for SEO enhancement, along with WordPress website management.Experience with A / B testing, bid management, and performance optimization tools.Strong analytical skills with the ability to interpret data and apply insights effectively.Excellent written and verbal communication skills.Preferred Qualifications : Background in logistics, e-commerce, or fulfillment services.Understanding of B2B lead generation strategies tailored for enterprise clients.Experience with API integrations, affiliate marketing, and advertising on platforms like Amazon Ads or Shopify SEO.Familiarity with multi-language SEO techniques for global expansion.Compensation & Benefits : $60,000 - $80,000 based on experience.Comprehensive benefits packageOnsite parkingAnnual performance-based bonus and salary reviews.This is an exciting opportunity to contribute to a growing company at the forefront of tech-driven logistics. If you’re a strategic thinker passionate about digital marketing and search engine optimization, we encourage you to apply!Only candidates already eligible to work in Canada will be reviewed. Only qualified candidates will be contacted.