SOCIAL ENGAGEMENT MANAGER CANADA

Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences.

Their dedication and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.

If you are excited about solving game-changing challenges, cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

JOB DESCRIPTION

The Local Social Engagement Manager’s mission is to coordinate all marketing actions on the Ubisoft strategic portfolio for their territory and to develop reach and engagement with local audiences of players through Social Channels to drive acquisition, retention, and monetization supporting the Global Marketing strategies.

They manage the local social ecosystem by publishing content provided by Central teams while also developing a local tone of voice by developing and publishing local content created internally or with partners.

Additionally providing LOC quality checks for Global assets (e.g. pack shots, leaflets, trailers) as required.

In this role, your responsibilities will include :

• Act as the main point of contact for management of social media channels (Facebook, Twitter, Instagram, TikTok, Threads) for their territory and collaborates with the Global Social Media team, coordinating a local social calendar for content for Ubisoft brands across the local social channels.
• Global Calendars & Content :
• Publish content delivered by Global Teams and localize copy (where necessary, e.g. translate to FR-CA) posting on FB, IG & X via the social posting tool and ensure reporting dashboards are accurate.
• Local Calendars & Content :
• Develop local social plans for specified new releases & top-performing live games including a content summary with clear KPIs (Imps, Views, Eng%) to support key products complementing the product’s Global calendar.

Local product plan social content to be produced internally or via partners (e.g. social agency, content creators).

• Provide ad hoc local post support for active live games, Back Cat products & Ubisoft corporate or multi-brand content.
• Manage local content creation budget following the finance processes.
• Local Content Creation :
• Support the local product plans & live games with internally or partner-created social content which adheres to the product’s positioning, tone of voice & premium presentation following a consistent local social content approach.
• Develop knowledge and experience of using creative programs (Adobe Photoshop & Premiere Pro) to aid your ability to internally create local social content.
• Manage the agency and partner relationships and briefs to support local plans.
• Foster a positive presence on the local social channels interacting with comments adhering to internal guidelines.
• Collaborate positively with the other local teams (Creators, Comms) to support and amplify any relevant activations.
• Reporting
• Track local plan delivery per pulse point to monitor plans.
• Contribute to Regional Newsletter updates providing key highlights of local support of the pulse point.
• Provide a monthly summary report of the local social channel performance for Global & Local posts & key learnings.
• Share your creative best practices & content with other Regional & Local Social Media teams.
• Other Responsibilities
• Positive attitude to working independently and collaboratively with teams in Canada and internationally.
• LOC Quality Checks : Based on Global requirements provide Quality Checks for FR-CA assets to ensure they are accurate & FR-CA translations are correct.
• Hybrid role requires weekly office attendance at the Montreal Studio office.
• Additional tasks upon request which fall within the area of social engagement.

Your main KPIs will be the following :

• Global FY objectives.
• Delivery of product local social plan post volume and imps / views.
• Delivery of Reporting at agreed cadence.
• Personal FY objectives.

QUALIFICATIONS

Desired role requirements :

• Positive team player and contributor.
• Previous experience in Social Media and / or Community Management.
• Strong knowledge of Social Media best practices (content, publishing do’s & don’ts, algorithm rules, etc.) and KPIs.
• Expertise in photo-editing and video-editing software (Adobe Creative Suite, i.e., Photoshop, Premiere Pro & CapCut).
• Capability to work with creative resources from briefing to approval.
• Analytical skills to measure the performance of a campaign / an asset.
• Strong coordination capabilities, collaboration skills and open to feedback.
• Strong knowledge of the Canadian market and its specificities.

ADDITIONAL INFORMATION

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age.

Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.

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