Our client, a top 5 bank in Canada is looking to hire a Communications Specialist for a 12-month contract. The role is hybrid with 6 days a month in office in downtown Toronto.
- Develop and Implement Social Media Strategies : Create and execute effective social media strategies across Scotiabank's global social channels, aligning with the brand's goals and objectives.
- Content Creation and Management : Oversee the development of social media content, including ideation, scriptwriting, and publishing, with a particular focus on TikTok and other emerging platforms.
Manage content calendars to ensure timely and relevant postings.
- Performance Monitoring and Optimization : Define and track social media KPIs, analyze performance metrics, and optimize content and strategy based on data-driven insights to enhance engagement and reach.
- Collaboration with Creative Teams : Work closely with multi-media designers and content experts to ensure that all social media content is informative, engaging, and aligned with the brand's voice and messaging.
- Influencer and Partnership Management : Develop and maintain strong relationships with key influencers in Canadian markets to drive campaign success and amplify brand messaging.
- Stay Updated with Industry Trends : Keep abreast of the latest social media trends, tools, and technologies, ensuring that Scotiabank's social media strategies remain innovative and competitive in the market..
Must have skills :
- 5+ years of experience as a Social Media strategist agency or brand side
- Deep understanding of social media metrics and best practices
- Experience managing and developing social media content calendar for a brand
- Candidates should submit links to social accounts they have managed (and the dates they worked on them), examples of social posts they've published / written, and links to their online portfolio.
- Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat
- Familiarity with social media paid acquisition
- Strong writing skills are required.
Nice to have :
Experience with social publishing platforms, social analytics tools, and social listening.
If you are qualified and interested in discussing this role in more detail, please submit your resume to [email protected]
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