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Communications Specialist

Communications Specialist

International Financial GroupToronto, Ontario
Il y a plus de 30 jours
Salaire
45,00 $CA par heure
Description de poste

Our client, a top 5 bank in Canada is looking to hire a Communications Specialist for a 12-month contract. The role is hybrid with 6 days a month in office in downtown Toronto.

  • Develop and Implement Social Media Strategies : Create and execute effective social media strategies across Scotiabank's global social channels, aligning with the brand's goals and objectives.
  • Content Creation and Management : Oversee the development of social media content, including ideation, scriptwriting, and publishing, with a particular focus on TikTok and other emerging platforms. Manage content calendars to ensure timely and relevant postings.
  • Performance Monitoring and Optimization : Define and track social media KPIs, analyze performance metrics, and optimize content and strategy based on data-driven insights to enhance engagement and reach.
  • Collaboration with Creative Teams : Work closely with multi-media designers and content experts to ensure that all social media content is informative, engaging, and aligned with the brand's voice and messaging.
  • Influencer and Partnership Management : Develop and maintain strong relationships with key influencers in Canadian markets to drive campaign success and amplify brand messaging.
  • Stay Updated with Industry Trends : Keep abreast of the latest social media trends, tools, and technologies, ensuring that Scotiabank's social media strategies remain innovative and competitive in the market..

Must have skills :

  • 5+ years of experience as a Social Media strategist agency or brand side
  • Deep understanding of social media metrics and best practices
  • Experience managing and developing social media content calendar for a brand
  • Candidates should submit links to social accounts they have managed (and the dates they worked on them), examples of social posts they've published / written, and links to their online portfolio.
  • Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat
  • Familiarity with social media paid acquisition
  • Strong writing skills are required.

    • Nice to have :

  • Experience with social publishing platforms, social analytics tools, and social listening.

    • If you are qualified and interested in discussing this role in more detail, please submit your resume to [email protected]