Consultant, Analytics Implementation

Full-time

Company Description

We Dream. We Do. We Deliver.

As a full-service, data-driven customer experience transformation, we partner with Top 500 companies in the DACH region and in Eastern Europe.

Originally from Switzerland, Merkle DACH was created out of a merger Namics and Isobar - two leading full-service digital agencies.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS.

We are part of the global Merkle brand, the largest brand within the dentsu group, who shares with us a network of over 66,000 passionate individuals in 146 countries.

Job Description

Responsibilities :

• Help evaluate our goals from multiple teams and develop strategies for tracking success.
• You will work with our client Lead to consult on web analytics platform selection, implementation, and remediation.
• You will lead the installation, configuration, and debugging of web analytics services like Google Analytics and Adobe Marketing Cloud.
• You will lead a team in tag implementation, rule development, and data layer analysis using platforms like Google Tag Manager, Adobe Launch, or Tealium.
• You will develop client documentation detailing page code and data layer requirements to support business analysis needs.
• You will perform or provide oversight of quality assurance tests on tracking implementations.
• Advise clients on optimal solutions for their Web analytics needs.
• Coordinate with various parties to share key decision-making metrics with stakeholders.
• Provide web analytics training and knowledge sharing for clients and the project team.
• Familiar with deploying and testing analytics tools in mobile apps, particularly using the Firebase SDK.
• Experience with development environments and tools for building iOS or Android apps, including XCode and Android Studio.
• Experience with Swift, Objective-C, Kotlin or Java programming languages in the context of mobile applications.
• This is a client-facing role. As many of our clients are in the Eastern, Pacific, or Central time zone, you will need to be available during AST, EST, PT or CST hours.
• You will report to the Manager of Analytics Implemetations team.

Qualifications

• Bachelor's degree or equivalent
• Strong understanding of HTML and web protocols
• Strong English communication skills (written and verbal)
• Strong experience in cross-platform app development (iOS & Android) and ability to validate data collection using tools such as Fiddler, Charles, or Android Studio.

Good to have :

• Experience implementing web analytics tools such as Google Analytics or Adobe Analytics
• Experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Launch or Tealium iQ
• Comfortable presenting findings and providing training on analytics tool usage
• Experience with tag auditing tools such as Fiddler, Charles, DataTrue, WASP, etc.
• Knowledge of Single-Page Applications and Mobile & Cross-Platform development.

Additional Information

If you feel inspired by us, we will probably be inspired by you. Join us now and apply online to make sure we match each other's expectations.

We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date.

We look forward to hearing from you!

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