Marketing & Communications Specialist

Company Description

Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are.

We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees.

We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation.

Join us and discover just how far you can go!

Role Introduction

Cathay Pacific Airways is looking for a Marketing & Communications Specialist to join the Vancouver Marketing Team in a salaried capacity.

The successful candidate will support the planning and execution of effective regional and national campaigns to generate direct sales revenue and achieve or exceed target.

Key Responsibilities

Campaign & Agency Management

• Support the development regional marketing campaigns
• Support the adaptation and execution of global campaigns to suit the local market
• Ensure all campaign / marketing materials are on brand and are kept up to date
• Liaise with external marketing agencies as appropriate to expand customer reach
• Support the effectiveness of local campaigns by checking local language and

cultural considerations

Support the Regional Marketing, PR and Digital Sales teams to implement activities

across the markets and where necessary prepare creative briefs to meet local

needs

Partnerships

• Work with agencies to deliver and execute marketing campaigns as required
• Brief local agencies to deliver campaign concepts through to production, execution

and result evaluation as required

• Assist in devising partnerships aligned with global partnerships strategy
• Engage and manage relationships with local airports, tourist boards, partners and

sponsors aligned with and in co-ordination with regional team

Communications

Help to build and maintain strong local media relationships, contacts, and database

with PR agency

Arrange and support local media events, familiarisation trips, management

interviews and public speaking and engagements as required

Analyze, track performance, and generate post-campaign reports and

recommendations for future campaign optimization.

Manage editorial calendars, media budget planning and syndicate messaging

schedules primarily across Facebook and Instagram.

Social Marketing

Design, develop and execute comprehensive social media strategy to align with

business goals, and drives brand awareness, relevance and consumer engagement

while maximizing ROI

Oversee social media calendar, development of digital content strategy, creating,

executing, promoting, and measuring the success of social marketing activities

Proactively identify and leverage emerging social media channels and opportunities

by developing innovative strategies and approaches

Coordinate the creation of social media assets and maintain visual brand identity.

Maximize brand and product exposure through integrating elements

Oversee all social media activities while collaborating with regional and internal

teams (sales, brand, operations, PR, etc) to optimize content management on social

media, with a focus on brand perception, public opinion management, growing

reach and engagement

Ensure all content is fully optimized across all digital platforms via tagging, linking

and rapidly implementing new social media technology

Create comprehensive action plans for all macro projects to maximize brand and

product exposure

Bridge between organic and paid social marketing activities, optimize the activities

across all touchpoints

Day-to-day management of social media platforms as needed

General

Provide support to gain country and regional port updates into the local marketing

environment in order to formulate plans to ensure maximum campaign effect

• Leverage databases and partnerships to ensure maximum customer reach
• Support and / or execute regional events, as needed
• Any other reasonable task as required

Agency Management

Assist to prepare marketing briefs for local marketing, communications and social

materials / needs

Emergency and Accident and Crisis Response responsibilities as required

Requirements

Academic Qualifications

Post-Secondary Diploma / Certificate in a relevant field such as, Marketing or Campaign Management or equivalent combination of education, training, and experience is required

Knowledge, Skills, Training and Experience

• Knowledge of, or experience in, the airline industry is a distinct advantage
• Excellent communication and interpersonal skills
• Excellent level of PC literacy in Word, Excel and PowerPoint
• Knowledge in Adobe Photoshop and / or Illustrator is an advantage
• Adaptive to and embraces constant change

Additional Requirements

• Must successfully pass all pre-screening clearances, including a background check and pre-employment drug screen upon contingent job offer
• Strong cognitive reasoning and mathematical skills are essential
• Must be willing and able to travel within North America and overseas, if required
• Must have the right to live in work in the Canada
• Must comply with the Company’s mandatory COVID-19 Vaccination policy

Benefits

Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Pension Matching Program
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.

Personal & Application Information

Cathay Pacific Airways Limited is committed to employment equity, supports diversity in the workplace and encourages application from all qualified individuals including women, members of visible minorities, Aboriginal peoples and persons with disabilities.

Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at : [email protected].