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GTM Content Enablement Manager
GTM Content Enablement ManagerAffirm • Hamilton, ON, CA
GTM Content Enablement Manager

GTM Content Enablement Manager

Affirm • Hamilton, ON, CA
9 days ago
Job type
  • Full-time
Job description

Join to apply for the Content Enablement Manager role at Affirm .

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest.

The Revenue organization drives top‑line growth through merchant relationships, strategic partnerships, and go‑to‑market excellence. Account Executives, Client Success Managers, and Partner Managers acquire, retain and expand relationships across eCommerce, in‑store, telesales, and the app, connecting merchants and consumers through our honest financial products.

The Revenue Operations & Analytics (ROA) organization enables the success of these field teams. ROA delivers insights, processes and tools that empower go‑to‑market teams to create value‑added solutions, drive adoption and fuel growth.

The Content Enablement Manager is an individual contributor within the GTM Enablement team, part of ROA. The GTM Enablement team builds the foundation for growth by designing narratives, materials and processes that allow field teams to scale effectively.

What You’ll Do

  • Lead narrative development : Take full ownership of copy, structure and creative direction for core pitch materials that articulate our value across pricing, competitive positioning and strategic differentiation.
  • Deliver actionable competitive insights : Aggregate and synthesize competitive intelligence to inform positioning and sales strategies, enabling field teams with data‑driven battlecards and slides.
  • Elevate sales content with data : Source and integrate industry research, product metrics, market data and internal data to enhance credibility and impact of all enablement materials.
  • Orchestrate strategic proposals : Manage RFP software and coordinate key merchant proposals and responses, producing scalable messaging aligned with merchant priorities and growth goals.
  • Partner cross‑functionally : Collaborate with Revenue, Product Marketing and Analytics to ensure consistent, insight‑driven storytelling and enablement.
  • Stay ahead of trends : Monitor industry, macroeconomic and regulatory developments, weaving timely insights into go‑to‑market messaging.

What We Look For

  • 6+ years of B2B marketing, enablement or client‑facing experience in fintech, payments, BNPL or high‑growth SaaS.
  • Proven ability to craft compelling narratives and executive‑level materials that drive engagement and outcomes.
  • Exceptional written and verbal skills with a keen eye for clarity, structure and visual storytelling.
  • Experience driving cross‑functional initiatives blending data, creativity and commercial strategy.
  • Strong analytical skills and comfort using data to support and refine persuasive messaging.
  • Ability to adapt quickly, take initiative and thrive in a fast‑paced, collaborative environment.
  • Base Pay Grade – L

    Equity Grade – 5

    Employees new to Affirm typically start at the lower end of the pay range. Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits such as 100 % subsidized medical coverage, dental and vision for you and your dependents. Employees may also be eligible for equity rewards offered by the holding company.

    CAN base pay range per year : $125,000 – $175,000

    Affirm is a remote‑first company. The majority of roles are remote and you can work from almost anywhere within the country of employment. Occasional travel to an assigned office may be required.

    Benefits

  • Health care coverage – Affirm covers all premiums for all levels of coverage for you and your dependents.
  • Flexible Spending Wallets – generous stipends for technology, food, lifestyle needs and family forming expenses.
  • Time off – competitive vacation and holiday schedules to rest and recharge.
  • ESPP – Employee stock purchase plan enabling you to buy shares at a discount.
  • We believe it’s On Us to provide an inclusive interview experience for all, including people with disabilities. We provide reasonable accommodations for individualized support during the hiring process.

    For U.S. positions that can be performed in Los Angeles or San Francisco, we consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative.

    By clicking “Submit Application,” you acknowledge that you have read the Global Candidate Privacy Notice and give informed consent to the collection, processing and storage of your personal information.

    Seniority level

  • Mid‑Senior level
  • Employment type

  • Full‑time
  • Job function

  • Marketing, Public Relations, and Writing / Editing
  • Referrals increase your chances of interviewing by 2x.

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    GTM Content Enablement Manager • Hamilton, ON, CA

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