E-commerce Content Specialist (Conversion Copywriter)

Location

Remote (Eastern time zone preferred)

Position Type

Part-Time or Full-Time

Reports To

Creative Director

About Shop Innovator

We’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

Our mission is simple: turn browsers into customers.

Who We’re Looking For

We’re hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you’re a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. You’ll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients’ sales and marketing goals.

Responsibilities

• Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.
• Collaborate with our email marketers to develop content that can be used in campaigns & flows.
• Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
• Interview business owners and customers to craft authentic customer stories and testimonials.
• Optimize existing content for clarity, hierarchy, and engagement (not just keywords).
• Ensure brand voice consistency across all assets.
• Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury / premium brands.

What You Bring

• 3+ years of e-commerce copywriting experience, preferably in home, garden, or luxury consumer categories.
• Proven success writing for high-AOV or considered-purchase products ($500+).
• Deep understanding of the Shopify platform and customer buying behavior.
• Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention.
• Ability to balance brand personality with conversion goals.
• Comfort working with project management tools like ClickUp.
• Self-directed, reliable, curious, and coachable.

Bonus

Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions.

This Role Is Ideal If You...

• Are a strategic thinker who sees content as part of a bigger conversion system.
• Have an eye for online store UX, not just words.
• Are obsessed with clarity, trust-building, and hierarchy.
• Enjoy working with small, collaborative teams.
• Love helping good brands grow with great storytelling.

What You’ll Get

• Flexibility: Work from anywhere on a schedule that suits you.
• Meaningful projects: Work with purpose-driven premium brands.
• Growth: Collaborate with a team of seasoned strategists, designers, and marketers.
• Predictability: Join a team that plans in 90-day cycles (no chaos culture).
• Creative freedom: Your insights are valued—not micromanaged.

How to Apply

Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to hr@shopinnovator.com.

Bonus points if you include a sample of: A product or About Us page you wrote for an e-commerce brand.