VP of Marketing

Job Description

Job Description

Job Summary :

The VP of Marketing will coordinate and develop marketing policies, programs, and campaigns.

Duties / Responsibilities :

• Recruit, interview, hire and train supervisory and management staff in the department.
• Oversee the daily workflow of the department.
• Provide constructive and timely performance evaluations.
• Handle discipline and termination of employees and in accordance with company policy.
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Collaborate, participate in, and coordinate promotional activities or trade shows.
• Negotiate contracts for services needed to execute a marketing strategy.
• Conduct pricing research and analysis to ensure competitive product and service pricing.
• Direct and implement the organization’s advertising and promotional activities.
• Analyze target market information to identify and recommend effective marketing approaches.
• Identify new market segments that will benefit from company products.
• Prepare effective advertising campaigns based on market research.
• Maintain knowledge of emerging products and services.
• Collaborate with senior executives to develop growth plans for the organization.
• Forecast, draft, implement and oversee the department operating budget.
• Perform other related duties as assigned.

Required Skills / Abilities :