OssKin is a fast-growing Montreal-based MedTech company specialized in development and manufacturing of wearable orthopedic devices, using proprietary mass customization software and 3D printing technology.
Technology is at the core of powering the award-winning platform for the world’s first 3D printed orthopedic company, and we were among the first to do it. The team is proud to work with a large and diverse customer base across North America.
Marketing Manager :
OssKin is seeking a Marketing Manager to help us implement the marketing vision and accelerate business growth. As part of our team, you will play a key role in shaping our brand’s tone of voice across all platforms, driving engagement and awareness, and building a strong connection with our current and future customers across across North America.
Responsibilities :
- Content Creation and Optimization. Develop SEO-optimized and engaging high quality content that is on-brand for diverse channels, including blog posts, articles, emails, newsletter content, videos, photos, etc.
- Social Media Management. Develop and implement social media strategies to grow our online presence, foster community engagement, and achieve business objectives.
- Campaign Management. Plan, execute and optimize digital marketing campaigns : ex. Affiliate, SEO, Email marketing, and more.
- Support Product Launches : Coordinate and support the planning and execution of product launches to ensure a consistent brand presence with literature / collateral / press release production.
- Design : Design on-brand assets, including emails, website pages and digital / print collateral, ensuring cohesive design aesthetics and maintaining a unified and consistent visual approach across all touchpoints.
- Analytics and Reporting : Utilize analytics tools to track, measure, and report on the performance of marketing initiatives, monitor competitors providing actionable insights for continuous content improvement.
- Collaborate with team members, interns, and external freelancers, as well as partner agencies
Experience required :
3+ years of experience in marketing and revenue growth roles, with a proven track record of scaling B2B businesses2+ years of working experience with marketing automation (Hubspot), growth marketing, CRM, and project management tools (Asana or Clickup) to effectively manage leads and campaignsA plus : Graphic Design, videography and / or photography experienceProficient in SEO, SMM, content creation and optimizationDemonstrated skill in branding / positioning / storytelling.Demonstrated skill in CRO, copywriting, funnel marketing, A / B testing.English spoken and written are mandatory. French is an asset, but not a requirementA plus : Lead-generation experience in a B2B growth environmentSkills and Knowledge :
Google, Facebook and adsKnowledge of email automation tools : Mailchimp, Hubspot, Lemlist, Later.com, etc.Marketing automation and tech stack knowledgeProject Management : Asana preferablyGreat Copywriting skills (blog, emails, social media)Website and Landing Pages : Wordpress and HubspotGraphic Design : Canva, Adobe Create CloudVideo Design and videographyAnalytical and results-drivenSalary and Conditions :
Salary and conditions according to OssKin's policy and candidate's experience.