Manager, Marketing Operations - Remote
What You’ll Do
- Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs.
- Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision.
- Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.
- Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.
- Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.
- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.
- Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.
Your Background
- 5+ years of experience in global B2B marketing, with a strong focus on marketing operations, tools, and analytics. Experience with Marketo is preferred.
- Strong analytical skills, enabling you to extract insights and intelligence from marketing data.
- Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead / customer management practices.
- A deep understanding of database structure, data hygiene, analytics, and attribution.
- Proven experience in managing and governing a large marketing automation platform.
- The ability to juggle multiple projects in a fast-paced environment.
- Technical proficiency, excellent communication skills, and a drive to improve processes.
- Knowledge of GDPR regulations.
This position is available remote, in the following locations :
- Alberta, Canada - Remote
- British Columbia - Remote
- Ontario - Remote
Base salary range : $145,000 - $225,000Employees are eligible to receive stock options and may also receive other forms of compensation.
The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.
Highspot also offers the following employee benefits for this position : -Comprehensive medical, dental, vision, disability, and life benefits-Group Retirement Savings Plan (RRSP) and matching employer contributions (DPSP) with immediate vesting-Flexible PTO-Generous Holiday Schedule + 5 Days for Annual Holiday Week-Quarterly Recharge Fridays (paid days off for mental health recharge)-Flexible work schedules-Professional development opportunities through LinkedIn Learning-Access to Coaches and Therapists through Modern Health-2 Volunteer days per year #LI-JL1
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