Marketing & Operations Manager - Canada

What are we looking for in our Marketing & Operations Manager - Canada?

Marketing & Operations Manager

Contract : 24 Months

PR : 30 - 35 / hr CAD

Hybrid in Toronto, Canada

Responsibilities

• Develop and deploy the marketing strategy for key sponsorship partners (, sports teams, events)
• Develop impactful assets (, TV signage, stadium signage, key player creatives, digital marketing creatives), in partnership with other creative teams and agencies
• Develop and deploy an effective paid media and owned-channel strategy (, CRM, offers) to amplify the partnership
• Collaborate with US&C Partnership Marketing team
• Partner with marketing & co-marketing teams, key merchants, marketing agencies to develop and execute effective paid media and owned-channel hyperlocal co-marketing campaigns (, seasonal co-marketing programs)
• Develop and deploy the merchant marketing strategy to maximize the impact of owned-channel marketing (, CRM, In-app billboards) to drive awareness and trial
• Prioritize merchant partners to feature in these marketing campaigns
• Partner with agencies to design CRMs creatives and copy : developing briefs, managing the process, and providing feedback
• Deploy CRMs targeting a specific consumer segment with deployment tools including : promotion deployment tools, user cohorting tools, chain page request, link creations,
• Analyze the performance and impact of the marketing strategies, campaigns, and creatives
• Identify and execute opportunities to improve the effectiveness and efficiencies of the marketing strategies, campaigns, and creatives
• Collaborate with multiple teams across the organization to develop and execute the above (, US&C Brand Partnership Marketing, Regional Marketing, Canada Eater & Merchant Operations Teams, Canada Commercial Teams)
• Develop and runs processes to collaborate effectively across these multiple teams and develop, track, and improve the Sponsorship Partner Marketing and Merchant Partner Marketing

Requirements

• 2+ years of professional work experience in a related field, such as : consumer marketing, brand marketing, partnership marketing, CRM marketing, consumer operations
• Strong experience building and executing sophisticated processes
• Fluency in English and capable of writing marketing materials and copy
• Excel / Google Sheets proficiency
• 4 years of professional work experience in a related field, such as : consumer marketing, brand marketing, partnership marketing, CRM marketing, consumer operations
• Fluency across the marketing mix, specializing in a combination of field marketing, retail marketing and funnel marketing
• Proficiency in marketing analytics, demonstrating an ability to understand data, derive impactful insights, and bring clarity to opportunities
• Experience working directly with and managing external partnerships
• Excellent written and verbal communication skills
• Experience working closely and communicating effectively with a diverse set of partners in a constantly evolving, rapid growth environment with tight deadlines
• Unparalleled business judgment and critical thinking skills with the ability to use data to quickly develop strategies and make decisions
• Excellent organizational skills to balance many tasks without losing sight of the highest priority items
• Fluency in French and capable of writing marketing materials and copy
• High energy working style and optimistic attitude

Russell Tobin / Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

LI-CK1

Rate / Salary : 30 - 35 CAD