Senior Content Manager - Creating content for dynamic funds website and supporting the business - 34739

Content Marketing Manager

Location Address : Yonge Street 5th Floor - Hybrid model (6 days a Month in office)

Contract Duration : ASAP 9 months

The Manager, Content Marketing, contributes to the overall success of the Bank's Global Asset Management ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.

Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Project : Creating content for dynamic funds website and supporting the business by working closely with product managers, the sales team, and other stakeholders within the business.

Responsibilities :

• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Leads the research and development of engaging content and commentaries around financial and advice-themed concepts
• Acts as the content expert for SGAM and broader teams on topics of financial planning, literacy, and practice management in support of customer-focused campaigns and other initiatives.
• Responsible for working together with internal stakeholders to translate industry trends into timely content that can be leveraged across SGAM and amplified through social media.
• Manages and provide insights to vendors / external resources in the development of content, ensuring all approvals are obtained by stakeholders and compliance of content use.
• Works closely with strategic industry partners to manage content syndication program
• Actively finds opportunities to leverage and amplify communications across brands and the bank.
• Provides direction and guidance throughout the development of marketing campaigns and national initiatives.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values : accountability, passion, integrity and respect.

Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.

• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his / her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML / ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML / ATF Global Handbook and the Guidelines for Business Conduct.

Must Have Skills :

• 8+ years of financial communications experience with a demonstrated portfolio of work in the financial services industry
• Demonstrated knowledge of marketing strategy, planning and communications.
• Proficient with Microsoft Office
• Experience in a similar role within the financial sector, preferably with an investment firm
• Exceptional verbal and written communication skills is a must

Nice-To-Have Skills :

Completion of financial industry courses an asset (e.g., Canadian Securities Course, CFP, CFA)

Education :

Post-secondary degree or diploma and demonstrated experience preferably with specialization in Marketing, Business or Communications

Best VS. Average Candidate :

The best candidate is someone who has experience in a financial industry in a similar role with exceptional writing, editing and proofreading skills.

Someone that will go above and beyond of the ask. Someone who proposes great ideas.