Digital Marketing Director

Linen ChestLaval, QC, CA

30+ days ago

Salary

CAD50–CAD54 hourly

Job type

Full-time

Job description

Company Description

Digital Marketing Director

Are you a passionate and driven Marketing Expert looking for a special opportunity to make an impact? Join Linen Chest, a family-owned Canadian company in the Home Fashion category, with its headquarters in Montreal, QC and 38 Brick & Mortar stores, as we embrace the digital marketing space.

As a Digital Marketing Director you will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy to successfully deploy all tools to increase customer engagement and drive revenue through paid marketing programs.

In addition to this, you will oversee the management of special projects, creating digital media campaigns and paid social media strategies and entice its optimization by analyzing data and finding actionable insights. We are looking for a highly analytical professional with a proven track record of leveraging data and metrics to drive success online.

Job Description

Responsibilities

Collaborate closely with the leadership team to execute key Digital Marketing campaigns, including working with the UX & Brand Director
Work with SEO teams on content strategy and production
Collaborate with SEM teams and agencies to develop growth strategies
Enhance and develop our Social Media paid strategy
Identify growth opportunities and execute annual action plans
Drive and report on the performance of all digital campaigns, including Email, Acquisition and Retention, SMS, SEM, SEO, Site Search, CDP, AB Testing, and Personalization.
Work with various teams to enhance overall marketing and sales strategies, including Acquisition / Retention, increasing order frequency, $ per basket, and Drop Ship products.
Stay updated on new trends to better understand customer expectations

Qualifications

Required Skills

5+ years of experience in a similar role, managing a team of 10 or more

Strong understanding of various digital marketing channels and tactics, including SEO, SEM, Social Media, Email Marketing, CRM, Personalization, CDP, Marketplace, and Site Search.

Strong teamwork and collaboration skills to develop individuals and the company

Excellent oral and written communication skills, especially with upper management

Strong organizational skills

Proficiency in Google and Bing Ad Platforms

Proficiency in Facebook / Instagram social platforms

Familiarity with affiliate and 3rd party platforms and partners

Experience with project management tools for organizing responsibilities

Keen eye for graphic design

Self-motivated to drive improvements and influence others

Fully bilingual in English and French

Additional Information

Talented individuals with the required qualifications are invited to apply in confidence for the Digital Marketing Director position at Linen Chest. Join us in driving growth and success while delivering an exceptional customer experience. To apply or find more information, send your resume directly to CEO : .