Regional Product Marketing Manager - Toronto, ONT

Opportunity

The focus of this North American based role is to bridge the gap between internal regional Product Owners, Marketing Comms, Sales, Account Management, and additional global stakeholders.

The purpose of the role is to ensure we develop a market leading product strategy & communicate effectively the market positioning, product messaging & competitive differentiation of our core technology service solutions.

Key Responsibilities

Customer & Market Insights / Product Lifecycles

• Champion 'the customer' with internal and external teams
• Support the creation of customer insights for the product, including the provision of data and insights from qual and quant data;
• Drive the regional delivery of product insights and analysis (and feeds to global Product teams)
• Competitive landscape analysis leveraging internal and external resources
• Customer value proposition for product / solutions
• Identifies target audience messaging and priorities
• Create and deliver customer life cycle programs to enable retention
• Conduct relevant research in partnership with global resources to determine market opportunities

Go to Marketing Planning :

• Overall Marketing strategy for regional product
• Marketing programs to deliver on yearly / quarterly priorities based on business performance
• Grasp and translate technical capabilities into our product story focused on customer solutions
• Provide insights for future regional product requirements (and feeds to global Product teams)
• Create solutions / bundles to deliver to target audience needs
• Creates content for Product to address marketing priorities
• Prioritise offerings / solutions for explicit focus within a campaign
• Ensures that all routes to market are enabled in the campaign content executed through marketing team in region (thought leadership / solutions / offerings) and route expectations to follow-up on leads generated
• Provide subject matter expertise to customer facing teams

Product Manager & Key Stakeholder Relationship :

• Works with global product marketing & product managers to distill customer insights for collaborative product innovation.
• Collaborates and links with marketing peers to ensure proper timing and alignment of all marketing efforts.
• Provides business with monthly updates on theme / campaign performance and additional help / content required to achieve business objectives.
• Effectively plan GTM strategies with external parties such as content providers and technology partners (Serko, Expense providers etc)
• Works closely with external technology partners for locally required solutions and communication plans. In some instances becomes global lead for technology partner sharing updates internally to stakeholders
• Works closely with customer facing teams to enable them to effective communicate our product story and developments to solve customer needs

Competitive Enablement :

• Support sales through the sales cycle when product expertise is required
• Works directly with sales directors, bid writers, enablement teams, AM’s, Customer Success & Ops, Marketing and PR and communicates objectives to relevant marketing groups to ensure alignment
• Coordinating development of marketing assets and training materials (in cooperation with Marketing and sales enablement)

Experience & Qualifications

5+ years experience in mid - senior product marketing, or having held a similar position working across tech and supporting services industries.

Experience in product lifecycle / customer lifecycle management and new product development methodologies

Experience working with and preparing pitches for industry analysts, C Suite and high value customers

Experience in analytics and insights

Strong project management skills

Strong stakeholder management skills

Marketing or related degree or qualification (Required)

Work Perks! - What’s in it for you :

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset.

It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
• Have fun : At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition : Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts : Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel : We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections : We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion
• Diversity Day : paid leave to observe holiday or cultural celebration of your choice
• Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice)
• DEI education
• Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols
• A career, not a job : We offer genuine opportunities for people to grow and evolve
• We back our people all the way : We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back : Proud Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
• Employee giving program
• Office Environmental Program
• Many of our offices are Leadership in Energy and Environmental Design (LEED®) Gold certified buildings
• 1 Volunteer Day per Calendar Year

Benefits Include :

• Generous paid time off policy
• Travel perks / discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National / International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP / RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

LI-ED1#FCB#LI-Hybrid

Location Toronto, ONT