Marketing ManagerMind Games • Markham, Ontario, Canada

Marketing Manager

Mind Games • Markham, Ontario, Canada

4 days ago

Job type

Full-time

Job description

About Us

Mind Games is North Americas go-to destination for board games puzzles toys collectibles and all things pop culture. With retail locations across Canada and the United States and a rapidly growing e-commerce presence were on a mission to deliver imagination excitement and innovation to our customers.

As we continue to grow and evolve were looking for a creative data-driven Marketing Manager to join our team at our Markham head office. This role blends creativity with data-driven decision-making and requires strong cross-functional collaboration with Operations Merchandising ECommerce and Executive Leadership. The Marketing Manager leads the development execution and optimization of marketing strategies that drive brand awareness customer acquisition and revenue growth across retail stores and e commerce channels.

Key Responsibilities

Brand & Strategy

Develop and execute annual and quarterly marketing plans aligned with Mind Games goals.
Strengthen brand positioning across all customer touchpoints ensuring consistency in tone visuals and messaging.
Identify growth opportunities through market research competitive analysis and customer insights.

Digital Marketing

Oversee digital campaigns across paid social search email and display.

Manage SEO / SEM strategies to increase organic traffic and improve conversion rates.

Lead content strategy for website social media and newsletters.

Monitor and optimize performance using analytics tools (Google Analytics Meta Ads Manager etc.).

Retail Marketing

Plan and execute in-store promotions signage seasonal campaigns and product launches.

Support and partner with store operations to ensure marketing initiatives are executed consistently across locations.

Support retail events demos and experiential activations to drive foot traffic.

ECommerce & CRM

Collaborate with the ecommerce team to improve product listings promotional calendars and customer journeys.

Manage CRM programs including segmentation loyalty initiatives and automated email flows.

Track customer lifetime value retention and engagement metrics.

Campaign Management

Lead end-to-end campaign development : concept creative briefing execution and post-campaign analysis.

Coordinate with external agencies designers and vendors when needed.

Ensure campaigns are delivered on time on budget and with measurable impact.

Analytics & Reporting

Build dashboards and reports to track KPIs such as conversion rate and engagement.

Present insights and recommendations to senior leadership.

Use data to refine strategies and improve ROI.

Required Skills & Qualifications

5 years of marketing experience ideally in retail consumer goods or ecommerce.

Strong understanding of digital marketing channels and analytics platforms.

Strong communication and presentation abilities.

Experience managing budgets and external partners.

Familiarity with CRM systems email automation tools and social media management platforms.

Bachelors degree in Marketing Business Communications or a related field or equivalent professional experience.

Preferred Qualifications

Experience in specialty retail gaming collectibles or hobby categories.

Graphic design or creative direction experience is an asset.

Knowledge of Shopify WooCommerce or similar platforms.

Ability to thrive in a fast-paced entrepreneurial environment.

Success Looks Like

Increased brand visibility and customer engagement.

Strong measurable growth in both retail and ecommerce sales.

High-performing campaigns with clear ROI.

Improved customer retention and loyalty.

Seamless collaboration across departments.

A marketing function that elevates the companys competitive edge.

Perks & Benefit

Salary : $80000$95000 per year based on experience

Business casual dress code

Employee discount on Mind Games products

Collaborative fun and creative work environment

Opportunities for professional growth within a growing organization

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 80000 - 95000

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Marketing Manager • Markham, Ontario, Canada

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