Are you a DTC marketer with a proven track record in successful paid and organic campaigns, SEO, and other digital marketing activities?
vörda
$65,000 - $75,000 plus three weeks of paid annual leave to rest and recharge and a supportive and collaborative virtual office environment.
Remote, open to anyone based in Canada. (Candidates in Metro Vancouver preferred.)
About vörda
vörda is a burgeoning e-commerce brand focused on delivering high-quality essential oil products that enhance well-being.
Known for their handcrafted wood diffusers designed in Norway and finest botanical blends crafted in Japan, vörda is the sophisticated, sustainable choice for aromatherapy products.
In this job, you will.. .
- Strategize and execute marketing campaigns to increase brand visibility, generate organic traffic, and drive sales. Analyze brand positioning and consumer insights.
- Manage and optimize social ad platforms such as Facebook Ads and TikTok Ads, as well as PPC platforms like Google Ads and Microsoft Ads.
- Experiment with various organic and paid acquisition channels, including content creation, content curation, pay-per-click campaigns, social media campaigns, lead generation campaigns, copywriting, and performance analysis.
- Oversee the creation of marketing content (e.g., visuals and copy for the website and email campaigns) to engage the audience and drive sales, using tools such as Adobe Illustrator and Canva.
- Build sustainable relationships and partnerships with key players (vendors, influencers, creative artists) to optimize campaigns and create engaging content for shopping websites, ads, and email campaigns.
- Monitor key performance indicators, measure and report the performance of all marketing campaigns, focusing on reducing Customer Acquisition Cost (CAC) and increasing Return on Ad Spend (ROAS).
- Stay informed about Consumer-Packaged Goods (CPG) industry trends to ensure the company remains a competitive force in the essential oils and natural wellness market.
- Prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds judiciously.
You have...
- 3+ years of marketing experience, preferably within the CPG e-commerce sector
- Bachelor’s degree in marketing, business, or a related field.
- Demonstrated track record of managing successful digital marketing campaigns (sales and traffic campaigns) with measurable outcomes.
- Proficient in Shopify (or related e-commerce platforms), Meta Ads, Google Ads, Adobe Illustrator, Canva, and other content creation tools.
- Experience with setting up and optimizing Google Ads and Meta Ads campaigns.
- Capable of creating high-quality content, both visual and written, that resonates with our audience to attract leads and drive sales.
- A strong passion for the essential oil industry and natural wellness products.
About Smart, Savvy + Associates
Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite.
Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.
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