Web Lead

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

The Web Lead reports to the Digital Platform Manager at General Motors. This is a pivotal role in optimizing our digital customer journey and ensuring our online presence effectively converts visitors into customers. This individual will be responsible for the day-to-day execution of website content, driving personalization initiatives, identifying and implementing UI / UX improvements, and ultimately ensuring our website "wins the shopping journey" for customers. The ideal candidate will possess a strong blend of technical understanding, marketing acumen, and a customer‑centric mindset.

Ideal candidates should have a diverse digital marketing background, product management experience with high‑traffic consumer websites, strong UX design understanding, and a passion for metrics‑driven performance.

KEY RESPONSIBILITIES

Website Content Management & Execution

• Oversee the planning, scheduling, and execution of all website content updates, including product information, retail programs, and evergreen content.
• Ensure content is accurate, up‑to‑date, on‑brand, and optimized for cross channel communication.
• Manage content calendars and coordinate with digital agency of record, marketing teams, and product teams.

Personalization Strategy & Implementation

UI / UX Opportunity Identification & Improvement

Shopping Journey Optimization & Conversion

Website Performance Monitoring & Reporting

Cross‑functional Collaboration

Qualifications

Join Us

At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand toward a future of creative brilliance, we want to hear from you.

GM DOES NOT PROVIDE IMMIGRATION‑RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Benefits

The goal of the General Motors of Canada total rewards program is to support the health and well‑being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others :

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non‑Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role‑related assessment(s) and / or a pre‑employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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